Branding Millennials Trends User Experience 
Perficient
FEBRUARY 18, 2021
I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.
PYMNTS
JUNE 26, 2017
It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.
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PYMNTS
APRIL 2, 2019
The brand is currently running a promotion that will allow users to gain points for free pizza by buying slices, even counting slices that are bought at other fast food pizza brands. Additional brands, like Burger King and Taco Bell , are trying out similar promotions. 01 for a short period of time. About the Tracker.
PYMNTS
APRIL 2, 2019
The brand is currently running a promotion that will allow users to gain points for free pizza by buying slices, even counting slices that are bought at other fast food pizza brands. Additional brands, like Burger King and Taco Bell , are trying out similar promotions. 01 for a short period of time. About the Tracker.
PYMNTS
DECEMBER 4, 2018
APMs, he said, are simply helping to speed a trend that benefits all players, including the issuers – the movement away from cash – but there’s still some bifurcation of how these payment methods are used. When it comes to a loyalty program, it’s all about a good user experience. The Millennials Cometh.
PYMNTS
NOVEMBER 19, 2019
For instance, with the recent launch of the Apple Card , Apple has sent a signal that they seek to offer a better user experience than banks. Not only that, but these are indeed the days for mergers and acquisitions (M&A) in the world of payments, and that trend looks likely to hold into the 2020s.
PYMNTS
JANUARY 17, 2018
That’s not necessarily by choice — millennials move around a lot, and it’s not always practical to take bulky furniture with them, even if they would have liked to keep it. Apparel retailers like H&M and Forever 21 have tapped into the trend to try to drive sales in this new (or new-to-them) category.
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