Remove Branding Remove Millennials Remove Presentation Remove social media
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Millennials Tap Facebook For eProcurement

PYMNTS

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

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Glossier And Outdoor Voices Make Fashion More Accessible

PYMNTS

What’s helping both of these companies to reach the largest generation in today’s workforce ( millennials surpassed baby boomers with 75.4 The company has taken to social media via its Instagram account to push all of its initiatives forward.

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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

Instead of producing a mass ad to stereotype all millennials, bank marketing AI now allows a level of precision to produce content that can appeal to a single individual or to a mass of customers with a single intent. Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required.

Marketing 195
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Omnichannel No Longer An Option For Retail

PYMNTS

Particularly among younger consumers, the millennial and Gen Z “digital natives,” who, by the numbers, show a much greater affection for the physical store than their boomer parents and Gen X older siblings do. What Every Brand Needs For An Omnichannel Experience. So why aren’t digital natives shopping digitally? “As

Retail 177
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Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

PYMNTS

” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. Todd Smith, president and CMO at Sonic, told MarketWatch that this campaign comes from the company’s long experience with the millennial demographic. Is it though?

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Grocery Tracker: Discount Games

PYMNTS

Shopkick recently announced it had opened up Shopkick Grocery to brand and grocery partners, inviting participation in the upcoming consumer launch of Shopkick Grocery, currently slated for early April of this year. Additionally, some 60 percent of beta users tried new products or brands to earn Kicks. grocery stores.

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Personality Traits You Should Cultivate to Reach Millennials: How Understanding Your Audience Increases Business Value

NCR

With an aging demographic, that target audience is now being taken over by the Millennial marketplace – and as you know, when it comes to business, its evolve or face extinction. So who are these Millennials, and how do you reach them? In placing Millennials into a bucket, first we must define this target audience.