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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. Prior to the embedded finance function, drivers would get paid weeks after in one lump-sum payment that combined multiple rides into one payment.

Branding 472
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The Digital Shift In Retail And Payment Methods

PYMNTS

Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping.

Retail 263
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Crafting An (Online) B2B Market For Retailers

PYMNTS

The digital shift may transform retail storefronts in Europe. To that end, in Europe, Czech firm Nulisec has debuted an online B2B marketplace focused on European retailers — geared toward improving sales and procurement processes. At the moment, retailers are hostages of their local suppliers,” he said.

Online 195
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Why Amazon Created A Separate Brand For Designer Fashion

PYMNTS

Whether that comes in the form of video, live chats or being on a first-name basis with a personal retail adviser, it’s all about personalization and the relationship. . You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand.

Branding 328
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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Going DTC Without Creating Conflict . Bhatia noted that when sticky.io Bhatia noted that when sticky.io

Branding 215
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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

PYMNTS

This growth is creating opportunities for numerous retailers, including BlackCool & Co. , a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. But with BNPL you can go to any retailer, choose your product and pay over time with no credit check.” .

Branding 187
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Digital-First Economy Redefines Retail And Consumer Behavior

PYMNTS

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. It produced several payment trends, which can be found in the How We Shop report. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift.

Retail 295