Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

OCTOBER 11, 2016

A new study from Foodmix Marketing Communications found consumer love of food brands is pervasive in the U.S. Specifically, almost two-thirds (63 percent) of consumers reported loving their favorite branded food product , meaning they had developed an emotional attachment, beyond just liking or being loyal to it.

Branding 100

Branding Millennials Study Trends 100

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers.

Branding 100

Branding Study social media Millennials 100

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. BNPL methods are also growing more popular for certain types of purchases, according to a study. billion this year — almost double last year’s total. About The Tracker .

Payments 279

Payments Millennials Retail Trends 279

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

OCTOBER 25, 2016

In a statement that accompanied the release, Jared Blank, Bluecore’s senior vice president of data analysis and insights, said: “Email is not only alive and well, but it’s the preferred mode of communications between brands and their consumers.” And, said half of those surveyed, smart devices are the conduits for reading those emails.

Retail 100

Retail Study social media Millennials 100

PYMNTS

NOVEMBER 21, 2018

millennials say they want to engage with a chatbot when communicating with a brand, less than 30 percent of small business leaders across the retail, construction, manufacturing and services sectors are incorporating chatbots. While nearly two-thirds of U.S.

Study 129

Study Survey Leadership Millennials 129

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. PYMNTS’ recent How We Shop: Measuring the Rapid Digital Shift study, done in conjunction with PayPal, found that a large share of U.S. For example, 43.9

Branding 257

Branding Millennials Retail social media 257

PYMNTS

JUNE 8, 2018

Driven by younger customers, such as millennials and teens, casual luxury is bolstering sales of luxury apparel, handbags and footwear. The really-growing brands now beating the market are the ones already hooking these teenagers,” Bain Partner Claudia D’Arpizio told CNBC.

Millennials 100

Millennials social media Branding Groups 100

PYMNTS

JANUARY 24, 2020

There is a role brands need to play to bring it to life outside of that aisle , which is why these M&M’s stores are so important.”. A study by the Harris Group noted that 78 percent of millennials would prefer to spend money on experiences in lieu of tangible products.

Minneapolis 101

Minneapolis Marketing Retail Millennials 101

PYMNTS

MARCH 17, 2020

Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Visual search technologies could help eCommerce brands gain the edge they need to engage customers and — more importantly — make purchases. The Rise of Visual Search.

Retail 143

Retail Millennials Tools social media 143

NCR

JUNE 29, 2016

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Source: The Millennial Disruption Index.

Millennials 45

Millennials social media User Experience Branding 45

PYMNTS

APRIL 3, 2019

Do millennials cook? One study indicates that the answer is not really — millennials cook two fewer meals per week than their baby boomer counterparts and choose pre-packaged/pre-prepared foods 18 percent of the time, compared to 5 percent for baby boomers. But the data is a bit more complicated that this.

Millennials 130

Millennials Study Austin Comparison 130

PYMNTS

JUNE 22, 2020

Post-2009, millennials demonstrated a clear aversion to financial risk, especially for lifestyle purchases, resulting in a tangible shift away from credit cards. Because BNPL emerged from the Great Recession, that mindset is deeply embedded among those that have snapped up this unique form of point-of-sale installment payments.

Millennials 151

Millennials Cards Examples Retail 151

PYMNTS

APRIL 23, 2018

More than 170 restaurant brands brought in $200 million — or more — in U.S. Yet Mark Kalinowski of Kalinowski Equity Research said that some brands are growing particularly fast, CNBC reported. Within the study, it was found that millennials are ranking chain restaurants with higher placement than prior generations.

Millennials 122

Millennials social media Branding Study 122

PYMNTS

OCTOBER 20, 2020

Until recently there was “a consumer” who industry felt it understood, and whose tastes it knew well enough to gauge the market of new products and services. Very recently, the fourth annual How We Will Pay 2020 study, done by PYMNTS in collaboration with Visa (more from that in a minute) gave new context to the shifters.

Maine 221

Maine Retail Branding Study 221

PYMNTS

SEPTEMBER 12, 2016

And that’s exactly what a joint study by IBM and New York University’s Stern School of Business, entitled “Retail 2020: Reinventing retailing — once again” set out to try and find out. “As As retailing evolves, it impacts everyone,” according to the study’s introduction. “We

Retail 100

Retail Millennials Study social media 100

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. IBMFintech Twitter.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

AUGUST 30, 2017

The items most frequently purchased following Instagram visits were clothing, makeup, shoes and jewelry, the study noted. Keep in mind that the Dana Rebecca study polled Instagram users rather than surveying everyone with a social media account, which means it’s possible that the results would be skewed in Instagram’s favor.

social media 155

social media Report Study Trends 155

PYMNTS

DECEMBER 13, 2019

It’s a world that has sprung up around the spending power and tastes of millennials and Gen Zers, and it’s getting hard to keep track of all the available options. According to one Mastercard study , about one-third of millennials and Gen Zers would let a bot plan their next trip in an automated fashion using data from their travel history.

Fraud 130

Fraud Millennials Comparison Online 130

Perficient

APRIL 14, 2022

population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Data sharing relies on trust between a brand and the consumer willing to share it. New product opportunities are being driven by innovation and market conditions. Leveraging Data Responsibly .

Strategy 332

Strategy Tools Industry Customer Experience 332

PYMNTS

AUGUST 11, 2017

This stems from emerging markets like China, Russia and the United Arab Emirates starting to move into the luxury purchasing arena, with 70 percent of consumers increasing their spending. Within these emerging markets, we’ve seen retailers make large bets on luxury.

Millennials 122

Millennials Survey Retail social media 122

PYMNTS

APRIL 14, 2016

How long should it take a brand to get its message across in a video advertisement? Titled “Multiscreen Video Best Practices,” the study examined the behaviors and preferences that various U.S. If one were to presume that there’s kind of a big difference between the two, one would be correct.

Video 100

Video Millennials Study Mobile 100

PYMNTS

DECEMBER 23, 2019

They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store. They reported that retailers are slowly incorporating more cameras into stores to study demographics like age and gender. Analysts say U.S.

Retail 131

Retail social media Millennials Analytics 131

PYMNTS

FEBRUARY 6, 2020

To match the scale of the Nike effort, marketing and tech updates are important. The brand has dubbed the recycled-luxe aesthetic “rawthentic modernity.”. Nike’s competitors haven’t yet introduced entire new lines, but they have focused on sustainability in marketing and product development. Of those, 12.4

Millennials 152

Millennials Miami Retail Examples 152

PYMNTS

JULY 23, 2020

Approximately 15,000 brands already offer or plan to offer BNPL provider Afterpay ’s solution, for example. A recent study sheds light on these subjects, polling approximately 1,200 U.S. It found that millennials and Generation Z consumers are seeking installment payment options and that the latter are especially wary of debt.

Payments 181

Payments Report Retail Millennials 181

PYMNTS

MAY 4, 2017

In conversation with Cardtronics’ Brian Bailey, managing director for Global Financial Institutions, and Tom Pierce, chief marketing officer of the firm, Webster noted that even with the rallying cry of a war on cash in the digital economies — and in emerging markets — cash is alive, doing well and actually growing in terms of usage.

ATM 192

ATM Millennials United States Study 192

PYMNTS

OCTOBER 12, 2020

The study found teen spending has dropped to its lowest level in the 20 years the company has done the report. When asked in March about what their biggest COVID-19 concerns were, millennials and bridge millennials (a slightly older demographic than Gen Z) cited economic concerns, while Gen Z’s fears were more social in nature.

Study 134

Study Survey Millennials Retail 134

PYMNTS

MARCH 2, 2018

Several major banks and FIs — including Bank of America, Discover and Wells Fargo, among others — offer cash back rewards on their credit card products to entice customers and encourage brand loyalty. Despite incentives, a new study found debit cards appear to be more popular than credit cards, especially among younger customers.

Millennials 101

Millennials San Diego Cards Retail 101

PYMNTS

MAY 5, 2020

And if a retailer charges too much (or charges at all) 57 percent of millennials will bail on future business. According to an Optoro consumer survey, we found that typically 97 percent of shoppers would continue to shop at a retailer/brand if they had a positive returns experience. Now add a pandemic.

Policies 185

Policies Retail Study Washington 185

NCR

JUNE 20, 2016

With an aging demographic, that target audience is now being taken over by the Millennial marketplace – and as you know, when it comes to business, its evolve or face extinction. So who are these Millennials, and how do you reach them? In placing Millennials into a bucket, first we must define this target audience.

Millennials 40

Millennials social media Guidelines Branding 40

PYMNTS

MARCH 6, 2017

A number of major retail studies have shown that millennial consumers value the sustainability, health value and organic nature of brands and products when making purchases. In the study, Acosta found that nearly 73 percent of millennials surveyed reported spending time on product researching before spending a dime.

Study 101

Study Millennials Retail Trends 101

FICO

JUNE 9, 2016

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. At least not yet.

Millennials 40

Millennials Fraud social media Survey 40

Independent Banker

NOVEMBER 21, 2021

includes (from left): Christina Johantgen (head of marketing and creative), Joe York (head of product), Kelsey Cahill (summer associate), Jackie Charron (chief operating officer and executive vice president), Debbie Morin (chief financial officer), and CEO Charley Cummings. Building a bank brand with impact.

Community 170

Community New Hampshire New York Millennials 170

PYMNTS

MARCH 10, 2020

For an important BNPL case study, we look to Australia, where Sydney-based market leader Afterpay has made such a splash that it’s changing the economy (sort of). The timing is good for BNPL brands, as physical retail stores struggle to stay relevant and eCommerce players try to crack the checkout conversion code.

Case Study 135

Case Study Retail Millennials Branding 135

NCR

MAY 11, 2016

Knowing how to make, manage and invest one’s money has long been the key to financial security and stability, but what was once a relatively linear road map for many generations has shifted with Millennials. While buying a home was once seen as one of the biggest indicators of financial success, Millennials now have a different idea.

Millennials 40

Millennials New York Cards Maine 40