Branding, Marketing Automation, Marketing Strategies and Study

The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. According to HubSpot , lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based Content marketing. based fintech.

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Technology US Customer Experience Marketing

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The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

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