Branding Marketing Strategies Operations social media 
PYMNTS
JULY 2, 2018
Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.
Insights on Business
FEBRUARY 13, 2019
Next is a digital bank, completely disassociated from the Bradesco brand. They use the Bradesco infrastructure, but they operate in parallel. Next was born to complement Bradesco’s strategy. –> Explore IBM Banking and Financial Markets Solutions. For Bradesco, a large Brazilian bank, NEXT is the answer.
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Social Assurance
OCTOBER 13, 2021
And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. With over 2.7B
William Mills
NOVEMBER 1, 2016
While the inclusion of and need for technology is growing in order for us to do our jobs more effectively, we cannot fail to recognize that it’s also growing our contributions to these organizations – a reflection of their reliance on marketing communications as a real difference maker. Marketing technology goes beyond an operational element.
South State Correspondent
MAY 2, 2022
As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Neither the product staff nor the marketing staff knows what they don’t know. The result was $80+ million in marketing and product dollars wasted because of siloed funnel thinking that causes strategic and functional misalignment.
CB Insights
OCTOBER 23, 2018
In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.
William Mills
MAY 11, 2016
Showing using a brand new device on a brand new connection. Silver 6 operates as Software as a Service (SaaS), so that means no IT and no infrastructure required. ^SR. Tim Dubes (VP, Marketing). Insights on social media, financial services and more are shared on their blog , or follow them on Twitter at @beyondthearc. ^SR
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