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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
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Dunkin’ Brands Selects Amazon As Main Cloud Provider

PYMNTS

As companies grow and as technology advances, using an on-premise solution for all of an organization’s technical needs may reach a point where it’s no longer economically sound to do so and inhibits its ability to scale.

Branding 100
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QR Codes Set To Move From Sideshow To The Main Payments Stage

PYMNTS

But they weren’t totally ignored in the country, with individual brands and merchants using them in specific one-off applications. It takes some effort, but it will be much quicker than NFC , because that technology involves hardware changes that are difficult to put in place, adjust and upgrade.

Maine 283
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Restaurant Ordering Apps, Cloud Technology, Cash Hoarding Top This Week’s News

PYMNTS

We have deep dives into in-house restaurant ordering apps and cloud technology, as well as a report on banks running short on large bills amid the coronavirus crisis. Main Street USA Was Healthy In February, But Coronavirus Is The Wild Card. Can The New England Patriots Brand Survive Losing Tom Brady?

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Ant Financial Fancies Itself As A Technology Services Company

PYMNTS

Ant Financial , the Alibaba affiliate, expects its core business will be technology services down the road as it expands beyond only payments. His comments come as Ant Financial recently unveiled a new brand that is aimed at selling technology services to financial firms, including banks. We never have a timetable for that.

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Mobile Apps And Gas: The Brand/Aggregator Brand Conundrum

PYMNTS

percent) of the respondents said that saving money is the main reason they use a mobile app when shopping for gas. The problem with loyalty to price is that it isn’t the same thing as loyalty to brand,” McCrary noted — and because gasoline is such a commodity good for consumers, it is hard to build brand loyalty. What’s Next.

Branding 100
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Can Western QSR Brands – And Others – Gain More Power In China?

PYMNTS

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100