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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. percent of CU members in the survey said they would prefer their CUs to not innovate at all, while 76.3

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The Future of Mobile Banking Beyond Smartphones

The Financial Brand

Smart glasses could be the mobile device of the future, replacing the smartphone as the main way consumers bank and pay digitally. The post The Future of Mobile Banking Beyond Smartphones appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed

The Financial Brand

187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics. The post A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Fifth Third Links Rejected Business Borrowers To Alt-Lender

PYMNTS

To offer expanded services as it pursues a digital innovation strategy of harnessing partnerships to provide an enhanced customer experience, Fifth Third is teaming with Fundation for small business loans. Graziano continued, “This collaboration does exactly that.

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How A Digital Makeover Could Be Key To CUs’ Member Acquisition Plans

PYMNTS

Credit unions must discover where and how their members want to transact and then ensure their in-house growth and innovation strategies match up with those preferences. Attracting Customers With Unique Brand, Financial Stability. USSFCU was chartered in 1935 by nine U.S.

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Chase Digital Unit Tackles Top Mobile & Online Challenges for 2021

The Financial Brand

The post Chase Digital Unit Tackles Top Mobile & Online Challenges for 2021 appeared first on The Financial Brand. COVID-19 accelerated demand that was already growing but megabank also saw the need for new digital twist on small business accounts.

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FDIC Greenlights Mobile-First Fintech Varo Money for Deposit Insurance

The Financial Brand

The post FDIC Greenlights Mobile-First Fintech Varo Money for Deposit Insurance appeared first on The Financial Brand. Fintech's patience paying off as it nears final hurdles, setting stage for major new digital banking competitor.

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