Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness
PYMNTS
JULY 2, 2020
This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. percent of CU members in the survey said they would prefer their CUs to not innovate at all, while 76.3
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