PYMNTS

SEPTEMBER 21, 2020

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.

Branding 263

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Perficient

FEBRUARY 18, 2021

Perficient was named as a Leader in The 2021 Global Outsourcing 100 by the IAOP, validating our commitment to being a trusted partner in the industry. The consultants in our global delivery centers are professionally certified to align with our overall strategic partnerships, company-wide practices, and industry specializations.

Industry 332

Industry America Software Branding 332

PYMNTS

JULY 26, 2019

Cigarette company Imperial Brands has invested in Canadian cannabis company Auxly Cannabis Group to the tune of £75m ($93.2M In Canada, the marijuana market is estimated to be worth around $6 billion and could increase to as much as $11 billion in 2025. USD), according to a report by the Financial Times.

Branding 125

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PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

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PYMNTS

NOVEMBER 1, 2020

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 The transaction, if consummated, will create a restaurant industry giant. By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. 30) in a press release.

Branding 171

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Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. Especially now, data acquired from loyalty programs show brands relevant ways to engage with customers. Customers “sell” their data all the time in the form of loyalty and rewards programs.

Analytics 309

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Perficient

MARCH 11, 2021

We’ve helped many of the world’s most innovative and customer-focused brands, including automakers and suppliers, transform how they serve, engage, and support their customers.

Industry 383

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PYMNTS

FEBRUARY 26, 2019

Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively at its stores and its website (and that of the brand). It is also reportedly the inaugural brand rolled out under a platform called Launched.LA.,

Branding 129

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Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

Marketing 309

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Bank Innovation

FEBRUARY 6, 2019

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Branding 170

Branding Industry social media Operations 170

PYMNTS

FEBRUARY 20, 2020

The toy industry will soon gather for what insiders used to call “CES with stairs.” That unburdens Toys R Us from shipping, marketing and fulfillment costs. But it limits revenue and that’s where the industry will be watching. No one expects Toys R Us to steal its market share back from Walmart, Target and Amazon.

US 156

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PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162

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PYMNTS

AUGUST 11, 2020

Idaho-based Kount has released a new product aimed at preventing insurance fraud as the industry increasingly turns to digital, and even mobile, setups. Along with the security benefits, Kount’s product will also ensure “marketing campaign efficiency and conversion,” the company added. In a Tuesday (Aug.

Fraud 234

Fraud Industry Idaho Customer Experience 234

PYMNTS

APRIL 1, 2019

Some of the minds behind direct-to-consumer (DTC) brands are inspired by their personal experiences. We just thought there was a lot of opportunity in the industry,” Dillon said. Yardbird’s concept, which has grown into a brand with an eCommerce website and a showroom in Minnesota, offers 10 furniture collections.

Branding 123

Branding Minnesota Marketing Company 123

PYMNTS

FEBRUARY 11, 2020

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Before that, he worked on digital transformation at Pearson , the world’s biggest education company, and he also worked in marketing at Unilever , Ogilvy and Dentsu Aegis.

Marketing 163

Marketing Leadership Millennials Branding 163

PYMNTS

JUNE 18, 2020

Designer Brands Inc. Designer Brands Chief Executive Officer Roger Rawlins said in the announcement, “As we said last quarter, the effect of COVID-19 on our industry has been unprecedented and has created many significant near-term challenges. and global markets resulting from COVID-19.”. percent to $482.8

Branding 141

Branding Report Guidelines Retail 141

PYMNTS

DECEMBER 14, 2020

has entered into a definitive deal to sell Cost Plus World Market to Kingswood Capital Management, while Authentic Brands is reportedly in discussions with Arcadia Group and Debenhams. Plus, there are two weeks up to Christmas, and the retail industry finds itself in uncharted territory. Bed Bath & Beyond Inc.

Branding 131

Branding Groups Retail New York 131

PYMNTS

FEBRUARY 10, 2020

Keeping up with fashion can be expensive for the younger demographics the industry typically targets, making debt-wary shoppers reconsider possible purchases. This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands.

Branding 134

Branding Retail Millennials Payments 134

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. And while Charnas has always thought the industry was fun, it hasn’t always been easy. The brand still does one-off partnerships, but they are much more selective in how they choose them.

Branding 184

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PYMNTS

JANUARY 20, 2021

Because while the restaurant industry continues to navigate an existential crisis brought on by the pandemic, Pforzheimer and Pace have found a way to inject more capital in the beleaguered sector and create a new opportunity at the same time. Those are the brands that will come out of this. SPAC Strategy. said Pace. “I

Industry 198

Industry Branding Innovation Management 198

PYMNTS

APRIL 22, 2020

In a time period dominated by retail sales declines, the hardest hit has been the automotive industry. percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. Even with these changes the industry has a big ditch to drive out of.

Marketing 195

Marketing Online Video Industry 195

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A An International Market. Brands and retailers work on a global scale, after all. Its technology works like Google , in a sense.

Analytics 162

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PYMNTS

NOVEMBER 27, 2018

The world’s second biggest fashion retail firm, H&M, is shuttering its independent brand Cheap Monday, the company said on Tuesday (Nov. The brand had been owned by H&M through its 2008 acquisition of Fabric Scandinavien AB, which was the owner of Cheap Monday. 27), as reported by Reuters.

Branding 122

Branding Retail Online Industry 122

PYMNTS

FEBRUARY 6, 2020

The Apple Watch had a record-breaking 2019, outselling the entire Swiss watch industry, a report by Strategy Analytics indicated on Wednesday (Feb. million for all Swiss watch brands combined. Since the first Apple smartwatch hit the market in 2014, it has become among the tech giant’s biggest products. Apple Watch shipped 30.7

Apple 141

Apple Industry Analytics Strategy 141

PYMNTS

JANUARY 26, 2020

The software-driven platform Life House said the investment will support its growth into new markets and its drive for profitability by 2021. Life House differs from similar industry startups like Sonder and Lyric in that it doesn’t lease properties. Its website directly garners more than 65 percent of its bookings. .

Branding 130

Branding Software Operations Capital 130

PYMNTS

AUGUST 27, 2020

Walmart is selling two of its online brands in a continuing goal to concentrate on its website. 27) that the Arkansas-based retail giant is scrapping Shoes.com and Bare Necessities, the intimate apparel brand. Also last year, Walmart shuttered its Jet.com eCommerce website and phased out the brand.

Los Angeles 144

Los Angeles Branding Arkansas Retail 144

Perficient

FEBRUARY 16, 2021

We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers. Attend this webinar to hear: Real-life examples of what top brands are doing outside the automotive industry. Where to begin for some quick wins.

Customer Experience 489

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William Mills

NOVEMBER 23, 2021

A quick Google search paints a picture that has been discussed for years in the financial services industry related to these preferences: easy online account opening, a user-friendly mobile app and the ability to transfer between accounts seamlessly and instantly.

Branding 74

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PYMNTS

AUGUST 14, 2020

We’re pleased to support such a large number of the world’s leading luxury brands who are leveraging our global platform to navigate the current landscape, including our top 20 direct brand e-concessions who, together, have benefitted from a doubling of sales year on year,” said José Neves, Farfetch founder, chairman and CEO.

Marketing 153

Marketing America Branding Report 153

William Mills

APRIL 5, 2024

Branded under its new moniker, America’s Credit Unions (following the recent merger of CUNA and NAFCU), the 2024 Governmental Affairs Conference (GAC) was a successful one, bringing together credit unions from across the U.S. and the service providers and technology partners that are helping them better serve their members.

Industry 79

Industry Conference Fintech Branding 79

PYMNTS

JUNE 11, 2019

Citigroup is teaming up with Grab , the ride-hailing startup out of Singapore, to roll out co-branded credit cards. In May Citigroup launched a co-branded credit card with Paytm, the Indian digital payments company, and with Qantas a couple of years back.

Branding 145

Branding Cards Lending Report 145

Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

Innovation 251

Innovation Regional Strategy Trends 251

Gonzobanker

MAY 14, 2018

More than 1,700 industry execs descending on the Vegas Cosmopolitan getting mobile alerts like “Open Bar in the Exhibit Hall.” One bonus for the board: Most sessions I attended didn’t require a real-time industry acronym translator kit. Its recent acquisitions of Pannos and Bitwise are probably a sign of what’s coming for the industry.

Branding 127

Branding Industry Apple Marketing 127

Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. In our conversation, Gary shared how the automotive industry is faring during the pandemic. Eugene Sefanov: First and foremost, I would be remiss not to ask how the automotive industry is doing during COVID-19.

Marketing 309

Marketing Industry Mobile Massachusetts 309

PYMNTS

SEPTEMBER 26, 2018

Inspire Brands announced that it will acquire Sonic for approximately $2.3 He continued,“As one of the largest owner-operators of company-owned and franchised restaurant brands, Inspire appreciates the unique culture of collaboration between Sonic and our franchisees. Sonic will continue to operate as an independent brand.

Branding 128

Branding Company Operations Industry 128

PYMNTS

OCTOBER 10, 2018

The nation’s legal cannabis market is expected to target around 32 million adults by 2025 and drive about C$10.4 billion in retail market sales, Roth Capital Partners analyst Scott Fortune wrote in a client note. What we do know is it’s going to be a big market worldwide.”.

Industry 129

Industry Marketing Capital Retail 129

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268

Marketing Leadership Trends Branding 268