article thumbnail

What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

For any brand that promises to entertain, motivation should center on pleasure. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. In the FBM, motivation is defined as the reason for action.

US 294
article thumbnail

Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation. The digital experience demands real-time, frictionless interaction facilitated by robust cloud infrastructure and API programs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. Whatever the obstacle may be, know there are small steps you can take today to enhance your digital capabilities and the customer experience. Join Us Next Week.

Data 294
article thumbnail

P&G Reports 50 Pct Jump In eCommerce Sales, Sees Lasting Shift To Online

PYMNTS

On a conference call with analysts , P&G Vice Chairman, Chief Operating Officer and Chief Financial Officer Jon Moeller said the mid- to long-term impacts of the pandemic are accelerating top and bottom-line growth as the quality and relevance of its many brands resonates with consumers. “We

Online 292
article thumbnail

QSRs Battle For US Sales With Online Delivery And Payments

PYMNTS

Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. Touchscreen self-ordering kiosks, a new mobile pay app, dedicated pickup areas for mobile orders, digital menu boards and, yes, in-store WiFi will make up its digital strategy.

Online 101
article thumbnail

Why Your Audience Demands Influencer Marketing: Brands Sell, People Tell

Digital Growth Institute

"A consumer is going to need to touch a brand at least 10 to 15 times before they make a decision. Alana Levine , Chief Revenue Officer at Fintel Connect , joined the Banking on Digital Growth Podcast to tell us why your financial brand or should consider influencer and affiliate marketing for your digital strategy.

article thumbnail

Ahold Delhaize USA Launches Peapod Digital Labs

PYMNTS

In a press release , the company said it has named JJ Fleeman as president of Peapod Digital Labs and chief eCommerce officer. Peapod Digital Labs will power growth in digital and personalization capabilities for local brands of Ahold Delhaize USA and will serve as the innovation lab for the U.S.

Branding 100