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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Perficient

Roaming the convention floor, I found several exciting paths the industry is headed down and how it aligns with our view of digital modernization: Data is everywhere. Data and analytics remain key investment areas for insurance operations. Embedded Insurance is a rapidly evolving distribution channel.

Data 275
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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We know it’s impossible to make it work without the right strategies and technologies, and many different solutions are required to get it right. Join Us Next Week.

Data 294
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How Analytics Can Help Fashion Brands And Retailers

PYMNTS

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A Brands and retailers work on a global scale, after all. For clients in fast fashion, StyleSage could help brands quickly identify trends.

Analytics 162
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation. The digital experience demands real-time, frictionless interaction facilitated by robust cloud infrastructure and API programs.

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New Data Shows 1.5 Companies Fall Victim To Ransomware Each Minute

PYMNTS

“These attackers target brands and consumers on the open web with tactics like phishing, spinning up malicious mobile apps, hacking third-party suppliers and directly compromising websites.” The data also showed.17 In addition, there are 1,274 new malware variants released each minute, 22.9

Company 134
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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

The company also launched a new co-branded Visa rewards card with Alliance Data. The firm also lowered delivery charges and entered into an agreement with TaskRabbit, which offers a team to help customers assemble furniture at home.