Remove Branding Remove Customer Experience Remove Data Remove Digital Strategies
article thumbnail

More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
article thumbnail

Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. There are so many ingredients that make up a reliable customer experience program. If they can get a good handle on their data, fantastic things can happen.

Data 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation. The digital experience demands real-time, frictionless interaction facilitated by robust cloud infrastructure and API programs.

article thumbnail

Florida Retail Reopening Fails To Draw Consumers

PYMNTS

For example shipping specialist Optoro announced a strategic partnership this morning with Returnly , which focuses on digital return experiences and post-purchase payments. Stores must do their best to provide a positive customer experience amid the COVID-19 crisis.

Florida 205
article thumbnail

Banks Should Make 2024 a True ‘Year of Digital’

Gonzobanker

Fiserv has worked to consolidate multiple digital platforms, and after disappointments from previous aspirations of its Corillian, Retail Online Banking and Architect platforms, the company is now working to build credibility with its “Experience Digitalstrategy.

article thumbnail

Reinventing Financial Services

Insights on Business

From pressures around data security, a constantly evolving regulatory environment, and disruptive new players (fintechs)—all amplified by cost pressures and diminishing margins—it’s clear that business models need to quickly adapt. We’ve been long saying that financial services firms today are undergoing a radical transformation.

article thumbnail

AI and the rise of digital humans in financial services

Insights on Business

“AI is not going to replace managers, but managers who use AI will replace the managers who do not,” Rob Thomas, IBM General Manager of Data and AI predicted at IBM Think 2019. [1] Gartner credits this to the “maturation” of AI capabilities and how rapidly AI has become an “integral part” of digital strategies. [2]