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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard. While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing.

Mobile 294
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Who Wins the UX Arms Race: Traditional Banks or Neobanks?

The Financial Brand

A study of how PNC stacks up against SoFi and Revolut for mobile account opening and other digital banking functions uncovers some surprises. The post Who Wins the UX Arms Race: Traditional Banks or Neobanks? appeared first on The Financial Brand.

UX 38
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Great Mobile Banking UX Demands More Than Flood of Features

The Financial Brand

Research suggests banks and credit unions need to rethink their mobile functionality with fresh eyes focused squarely on customer experience. The post Great Mobile Banking UX Demands More Than Flood of Features appeared first on The Financial Brand.

UX 28
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10 Digital Banking UX Trends that Will Drive Post-Pandemic Strategy

The Financial Brand

Digital experience gaps are causing banks and credit unions to lose ground. They can regain it by a singular focus on customer centricity. The post 10 Digital Banking UX Trends that Will Drive Post-Pandemic Strategy appeared first on The Financial Brand.

UX 42
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The Best and Worst Practices in Digital Banking UX

The Financial Brand

Three examples of each give retail banking executives and digital designers specific ideas to ensure intuitive and frictionless experiences. The post The Best and Worst Practices in Digital Banking UX appeared first on The Financial Brand.

UX 30
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Personalized Marketing: What Banking Customers Really Want

Perficient

prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts.

Marketing 294