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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers. Consider the evolution of eBay.

Branding 472
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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Qdoba, Paytronix Team To Bolster Customer Experience

PYMNTS

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. The new app will keep it quick and easy for customers to order via mobile means, the company says.

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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
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Title Nine Boosts Its Brand, Customer Experience

PYMNTS

Developing a cohesive environment where both customers feel a sense of community and the website brand matches that can be a challenge. The retailer’s website has now upgraded its website for enhanced functionality, product content, personalized selling tools, improved checkout processes and a heightened mobile experience.