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Empowering Your Financial Advisors With Salesforce

Perficient

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

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Insights and understanding – the key to customer experience?

NCR

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. trillion) in 2017.

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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Digital First Now!

Branding 120
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Interview: Gary Johnson on How COVID-19 Can Power the Electric Vehicle Market

Perficient

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. They also found that the customer experience is often just as good, if not better. What about the tax incentives and credits? He gives a big nod to electric vehicles (EVs).

Marketing 309
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Death, Taxes And Digitizing Insurance Payments 

PYMNTS

If death and taxes are sureties, insurance payments rank up there, as people insure homes and autos and apartments against any number of calamitous scenarios. In an interview with PYMNTS, Colin Zalewski, senior product marketing manager for One, Inc., In one example, One, Inc. Policyholders, he said, have a choice of insurers.

Taxes 101
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COVID and Commerce: Why a Pandemic Will Compel B2B Businesses to Adopt B2C Models

Perficient

Interests and affinities in different market segments. The behavior of new vs. returning customers. How are you handling sales tax in various states that you might serve through a B2C channel? Medline at Home allows them to service the B2C customers in an experience that was designed specifically for that persona type.

Analytics 332