Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. Case Study. This idea extends to every piece of customer loyalty. Especially now, data acquired from loyalty programs show brands relevant ways to engage with customers.

Analytics 309

Analytics Industry Chicago Payments 309

Perficient

SEPTEMBER 8, 2021

In a commoditizing marketplace such as personal lines, a personal experience is an opportunity for carriers to differentiate themselves from one another and create value that the insured will reward with retention and share of wallet. Insurers using predictive analytics grew premiums by 53% compared to a market average of 18%.

social media 477

social media Analytics Maine Study 477

Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. These are known as “customer franchise”.

Meeting 348

Meeting Customer Experience Branding Innovation 348

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand.

User Experience 427

User Experience Innovation Branding Customer Experience 427

NCR

APRIL 28, 2017

With the landscape shifting rapidly for the financial services industry – thanks to the rise of digital and changing consumer expectations – being able to provide a strong customer experience (CX) can be a key differentiator that helps banks stand out in a crowded and increasingly competitive market.

Customer Experience 91

Customer Experience Analytics Community User Experience 91

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. And those abandonment rates?

Customer Experience 72

Customer Experience Retail San Diego Study 72

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. In fact, a 2021 study by BNY Mellon showed there would be an extra $3.22 Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics.

Innovation Strategies 275

Innovation Strategies Study Marketing Leadership 275

NCR

SEPTEMBER 13, 2017

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. trillion) in 2017.

Customer Experience 80

Customer Experience Data Branding social media 80

Perficient

FEBRUARY 4, 2021

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Accessibility Belongs in the Design Phase.

UX 531

UX Guidelines Compliance Study 531

Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. This is the realm of the “customer franchise”.

Meeting 428

Meeting Study Branding Innovation 428

PYMNTS

APRIL 28, 2017

With industry research suggesting businesses are losing $62 billion per year through poor customer service, this information can help companies figure out where they are falling short. And approximately 80 percent of IT respondents indicated their budgets have grown over the past five years due to pressure to improve the customer experience.

Study 148

Study Meeting Company Survey 148

PYMNTS

SEPTEMBER 12, 2016

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. In 2015, 60 percent claimed that brand packaging affected their perceptions versus 68 percent in 2016.

Branding 100

Branding Security Survey Retail 100

PYMNTS

MARCH 13, 2019

Additionally, as many as 46 percent expect to see better customer experiences. And it is customer experience that has spurred 56 percent of companies to embrace open banking , with 53 percent citing the need to be innovative and competitive across financial services.

Study 155

Study Customer Experience Fintech Survey 155

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Digital First Now!

Branding 133

Branding Industry Apple Marketing 133

Bank Innovation

JANUARY 2, 2020

While large banks may not feel threatened by personal finance apps or digital-only challengers, they can learn from them on the digital onboarding front, a recent Gartner study observed. It examined 1,200 data […].

Regional 273

Regional Study Survey National 273

Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. They also found that the customer experience is often just as good, if not better. In our conversation, Gary shared how the automotive industry is faring during the pandemic.

Marketing 309

Marketing Industry Mobile Massachusetts 309

Perficient

APRIL 14, 2022

Applying data to consumer interactions and leveraging it for predictive and prescriptive relationship strategies creates the information required to invoke real-time interactions such as suggestions for the next best actions based on knowledge of a customer and their goals. . Some considerations for future commerce processes include: .

Strategy 332

Strategy Tools Industry Customer Experience 332

Perficient

OCTOBER 26, 2022

They can use data to make decisions on the types of products they should build, as well as to figure out whom to market certain products towards. Invest in marketing. Investing in marketing does not only mean investing in the creation and sharing of content and collateral, however. Eliminate overdraft fees.

Data 275

Data Tools Training Cards 275

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. And those abandonment rates?

Customer Experience 48

Customer Experience Retail San Diego Study 48

PYMNTS

JANUARY 19, 2017

Apparently, while it may seem like a no-brainer, consumers are both happy and loyal when brands deliver on what they feel they were promised from a retailer. According to a new but annual study by InMoment, brands underestimate the emotional impact of breaking promises. Bottom line?

Retail 100

Retail Customer Experience Study Branding 100

PYMNTS

DECEMBER 6, 2017

According to PYMNTS research, most brands in the QSR space are losing the innovation race. PYMNTS recently caught up with Mark Berinato, vice president of digital experience and design for Panera Bread, to talk about changing consumer expectations and the future of mobile-enabled technology in the QSR industry. .

Innovation 120

Innovation Study St. Louis Google 120

Perficient

JULY 10, 2023

Heightened Role of Trust and Reputation Nearly all crises, if not handled promptly and thoroughly, can cause a company to lose the trust of its important customers, clients, and counterparties.​ Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170

PYMNTS

APRIL 29, 2020

New developments are focusing on supply chain, government activity and infrastructure to improve the customer experience as post-pandemic retail finds its legs. Public policy can only play an enabling role, tackling market failures and creating an environment in which digital entrepreneurship can thrive,” per the Brookings report.

Retail 154

Retail Customer Experience Branding Conference 154

The Financial Brand

JANUARY 2, 2019

Research finds bank jargon and financial marketing lingo confuses most consumers, and that ROI improves when marketers use plain English. The post Study: Most Consumers Have No Clue What Financial Marketers Are Talking About appeared first on The Financial Brand.

Study 33

Study Marketing Branding Customer Experience 33

Digital Growth Institute

JUNE 14, 2023

"How can my bank differentiate itself through our marketing and advertising in a market where the rates are changing and the competition seems to be getting tougher?" James Robert highlights the significance of differentiation through marketing and advertising in the banking sector.

Branding 15

Branding Strategy Customer Experience Study 15

PYMNTS

JUNE 18, 2019

Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform, according to a report by Retail Dive. For example, Pinterest teamed up with WooCommerce to help businesses build eCommerce sites and unique customer experiences.

social media 115

social media Study Retail Customer Experience 115

PYMNTS

SEPTEMBER 19, 2017

In data that will likely surprise anyone who has avidly watched retail over the last few years, the market is trending strongly toward same-day delivery. With Amazon offering same-day delivery in some markets, the push is on for retailers to get items delivered to customers as soon as possible,” said Jeffrey Neville, vice president at BRP.

Retail 101

Retail Boston Study Branding 101

PYMNTS

MAY 5, 2020

Larisa Summers, SVP of marketing and eCommerce at eCommerce shipping solution Optoro says that due to more relaxed returns policies (free shipping, no restocking fees, longer windows), store closures and supply chain disruptions, retailers are finding themselves with higher volumes of returns and excess inventory.

Policies 185

Policies Retail Study Washington 185

PYMNTS

MAY 27, 2020

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151

Online Management social media Branding 151

Insights on Business

FEBRUARY 22, 2019

New IBM research that analyzed data [3] between a bank’s deposit share vs. branch coverage in a market revealed four forces at play. The four forces are: Traditionally banks grew by opening branches under the assumption of a linear relationship between share of business and the number of branches in a market. See figure 3.

Branding 143

Branding FDIC Retail Leadership 143

PYMNTS

APRIL 15, 2020

“Ethoca is thrilled to be working with Microsoft to solve this challenge upstream — in the bank’s mobile app — where consumers have the instant purchase clarity they need to avoid making a false claim,” Keith Briscoe, chief marketing and product officer at Ethoca. The solution is now in place at a top five bank in the U.S. and globally. .

Fraud 167

Fraud Cards Tools Online 167

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Social-based marketing. With Next, Bradesco is able to test innovative ways to capture customer’s attention, evolve and integrate new products into digital channels. –> Explore IBM Banking and Financial Markets Solutions. IBMLive Twitter.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

MARCH 10, 2020

For an important BNPL case study, we look to Australia, where Sydney-based market leader Afterpay has made such a splash that it’s changing the economy (sort of). The timing is good for BNPL brands, as physical retail stores struggle to stay relevant and eCommerce players try to crack the checkout conversion code.

Case Study 135

Case Study Retail Millennials Branding 135

PYMNTS

SEPTEMBER 30, 2019

The latest Payments and the Platform Economy study examines how marketplaces are responding to the counterfeit threat as well as how they are continuing to innovate the customer experience. According to the 2018 Global Brand Counterfeiting Report , luxury fashion brands are a favored target. In the U.S.

Online 101

Online Fraud Branding social media 101

Gonzobanker

APRIL 14, 2015

OnDeck had slick, “no hurdles” branding on its web site with the promise of a business loan decision in minutes with same-day funding. Welcome to new marketing muscle. Delivery of specific value is replacing the nebulous brand yarn. Chase and OnDeck have something else in common: By design or not, their brand names imply speed.

Marketing 60

Marketing Community Bank Branding Community 60

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. In fact, a recent Accenture study examined digital-focused banks versus the rest. The threat is real.

Payments 150

Payments Customer Experience Survey Capital 150

PYMNTS

OCTOBER 23, 2020

Prime members in more than 2,000 locations can also receive unlimited free, two-hour delivery from Amazon Fresh and Whole Foods Market on orders of $35 or more. Amazon Fresh, a new physical retail concept from Amazon, is setting up shop in four locations in the Chicago market, the Chicago Tribune reported. Everybody Loves Walmart .

Arizona 170

Arizona Chicago Georgia Phoenix 170