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DraftKings To Merge, IPO At A $3.3B Market Value

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Jason Robins, the co-founder and CEO of DraftKings, is going to run the new company, which will be incorporated in Nevada and keep its headquarters in Boston. The company currently has offices in New York, New Jersey, San Francisco and Las Vegas. The new deal with the other companies gives DraftKings a valuation of $3.3

Las Vegas 130
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Canadian D2C Seller Brings Unique Business Model To Furniture Market

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That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Founded in 2011 as a high-end home décor brand, it turned a profit after just two years.

Marketing 141
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Former Toast Executive To Lead Growth Push At Lunchbox

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The New York-based omnichannel restaurant platform announced Monday (June 22) it had hired Kabakoff as vice president of solutions. In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites.

New York 326
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Online-Only Brands Come Of Age At The Right Time

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While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100
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Retail Reset: Sharpening The Sharper Image Brand

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More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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How Experiential Retail Is Giving Physical Stores An Edge

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One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. Wine and cheese for the shoppers?

Retail 210
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The Little Lingerie Brand That Could

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The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes. price point.

Branding 100