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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294
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2021 GonzoBanker Awards

Gonzobanker

It accelerated the customer move to digital and the employees’ move to some kind of work-at-home arrangement, at least in part. We know the customer buying and use of financial services is being fundamentally changed by fintech, but our long-term strategies to invest/partner/buy/compete are very much works in progress. Doug Larson.

Fintech 147
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2020 GonzoBanker Awards

Gonzobanker

Bankers started the year with good business plans, strong balance sheets, and optimism. By providing unprecedented loan relief and loan counseling/assistance for millions of their customers impacted by the pandemic. Even George Bailey would have given you the thumbs up. ” – Hunter Thompson. Everything.

Idaho 181
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The Sorry State of Contact Center Technology

Gonzobanker

Customers love digital self-service—right up until they don’t, and then they want a live person. In our work with banks and credit unions around the country, an unavoidable truth comes up again and again: Even the flashiest digital strategy falls flat without the backing of a strong contact center.

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Community Heroes Leaving Their Mark

Social Assurance

What makes a financial brand stand out? Maybe it’s the interactions a customer experiences while visiting the branch? In 2019 , [community bankers] had only 12 percent of total industry assets and 15 percent of total industry loans. Loans provide an opportunity for community bankers to connect.