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What Does Banking Need More: Customer Experience or Product Innovation?

The Financial Brand

The post What Does Banking Need More: Customer Experience or Product Innovation? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Some maintain CX has fallen in importance in the fintech age. The arguments pro and con provide key insights into banking's future.

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Citizens Bank to push personalized ‘journeys’ based on data

Bank Innovation

On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.

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Weekly Wrap: Banks tackle crisis CX and stand-alone brands

BankInovation

This week, Bank Innovation took a look a Verint report that ranked some of the country’s biggest banks based on their crisis customer experience during the COVID-19 pandemic. Smaller banks, meanwhile, are pursuing stand-alone brands despite the fact that bigger banks have stumbled with their own digital offshoots.

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Fifth Third Links Rejected Business Borrowers To Alt-Lender

PYMNTS

To offer expanded services as it pursues a digital innovation strategy of harnessing partnerships to provide an enhanced customer experience, Fifth Third is teaming with Fundation for small business loans. Graziano continued, “This collaboration does exactly that.

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient.

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Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

BankInovation

This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. We’ve created what we call a ‘data intelligence platform’ that pulls together information on our customers, but […].

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Financial Institutions Must Kill Pain Points in Their Customer Experience

The Financial Brand

Financial institutions must rip a page out of the fintech playbook by reducing friction and eliminating pain points in the customer journey. The post Financial Institutions Must Kill Pain Points in Their Customer Experience appeared first on The Financial Brand.