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Branch Versus Digital Banking isn’t the Issue, Customer Experience is

The Financial Brand

The branch-digital debate obscures the point that great customer experience, which increasingly may include advice, is what consumers want. The post Branch Versus Digital Banking isn’t the Issue, Customer Experience is appeared first on The Financial Brand.

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Three Essentials to Creating a High-Performing Branch Network

The Financial Brand

Branch network optimization is complex, but done correctly by harnessing data and customer experience research, it is highly rewarding. The post Three Essentials to Creating a High-Performing Branch Network appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Here Are 8 Inspired Ideas from Other Industries that Banks Should Use Too

The Financial Brand

Innovative minds in other industries have come up with terrific ways to improve customer experience that banks and credit unions can borrow. The post Here Are 8 Inspired Ideas from Other Industries that Banks Should Use Too appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Why Universal Bankers are Now the Only Logical Option for Branches

The Financial Brand

Fewer people will visit branches but they'll still demand a great customer experience. The post Why Universal Bankers are Now the Only Logical Option for Branches appeared first on The Financial Brand. This model is tailor-made for the post-COVID age.

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4 Fast Fixes to Improve Your Financial Institution’s CX

The Financial Brand

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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What Financial Institutions Can Learn from TD Bank’s Marketing Playbook

The Financial Brand

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

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Are Video Teller Machines the ‘Branch of the Future?’

Gonzobanker

Allow branch staff (who we no longer call tellers) to focus more on providing financial advice, community involvement, and driving brand awareness than on counting and handling cash. Customer Transition. ITMs change the customer experience, and resistance to change needs to be factored into this equation.

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