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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167
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Lowe’s Builds New Image At New York Fashion Week

PYMNTS

There’s a lot that’s new and digital about New York Fashion Week. In fact everything is new from the virtual runways to the individual shows getting precedence over the more general events. Even the sponsorships are new, including home improvement retailer Lowe’s. which helps brands finance shipments to stores.

New York 160
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Walden Mutual aims to serve New England’s food community

Independent Banker

As the first mutual bank to open in decades, Walden Mutual Bank is gearing up to support New England’s farmers, food service industry and sustainable food community. submitted its application to the FDIC at the end of August with the intent to serve New England’s local and sustainable food community with a bank owned by its depositors.

Community 170
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Malls Debate Turns To Community Planning

PYMNTS

More bankruptcies both announced ( Lucky Brand ) and rumored continue to shake the format. The risk of closing malls, the report said, has the potential to reshape entire communities, which are debating whether abandoned malls can be turned into office space or affordable housing. on the residential component.

Community 132
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Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover

The Financial Brand

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

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Wildfang Is Building Its Brand With Clicks And Bricks

PYMNTS

The decline and exodus of so many large, traditional retail chains has simply paved the way for a new crop of players with more of a niche focus and audience. The company opened its first store in Portland five years ago and is now about to open its second in New York City this May at 252 Lafayette. next on the list.

Branding 100
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. For inspiration in banking innovation, we often look to other industries.