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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167
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Lowe’s Builds New Image At New York Fashion Week

PYMNTS

There’s a lot that’s new and digital about New York Fashion Week. In fact everything is new from the virtual runways to the individual shows getting precedence over the more general events. Even the sponsorships are new, including home improvement retailer Lowe’s. which helps brands finance shipments to stores.

New York 160
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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Walden Mutual aims to serve New England’s food community

Independent Banker

includes (from left): Christina Johantgen (head of marketing and creative), Joe York (head of product), Kelsey Cahill (summer associate), Jackie Charron (chief operating officer and executive vice president), Debbie Morin (chief financial officer), and CEO Charley Cummings. Building a bank brand with impact. By Margaret Littman.

Community 170
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market.

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Malls Debate Turns To Community Planning

PYMNTS

More bankruptcies both announced ( Lucky Brand ) and rumored continue to shake the format. The risk of closing malls, the report said, has the potential to reshape entire communities, which are debating whether abandoned malls can be turned into office space or affordable housing. on the residential component.

Community 132
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Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover

The Financial Brand

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.