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Visa Highlights Contactless Payments At New York Fashion Week

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To help consumers experience new ways to pay, Visa has announced a new relationship with New York Fashion Week: The Shows. Through the on-site experience, consumers will be able to tap to pay with contactless cards and devices, the company said in an announcement. “We

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Visa Renews New York Fashion Week Sponsorship

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Expanding its footprint in fashion, Visa has announced its renewed sponsorship of New York Fashion Week: The Shows (NYFW) as its official payment technology partner. Shoppers will be able to tap to pay with their Visa contactless cards or digital wallets at Poynt payment terminals, featuring Visa’s sensory branding suite. .

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Gaming Platform DraftKings Partners With InComm Payments For Retail Gift Cards

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Digital sports entertainment and gaming industry platform DraftKings — known for its top-rated daily fantasy sports and mobile sports betting apps — today announced an agreement with InComm Payments , a global leading payments technology company, to launch an industry-first retail gift card. . DraftKings reported on Friday (Nov.

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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

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a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. I think this is similar to people having a Neiman Marcus card, a Nordstrom card or a Macy’s card,” Williform explained. Registering And Extending Brand Appeal . BNPL Expands Demographic Reach .

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Major Retailers Brace For Gift Card Fraud

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To counter fraud as the holiday season approaches, Best Buy , Target and Walmart made changes to their gift card programs. The moves were announced by the attorneys general of Pennsylvania and New York, Reuters reported. They also come amid an initiative to take on fraudsters that has run for a year. “By

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Amex Rolls Out New Global Branding Campaign

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On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”. While we have always been known as a relationship company, many people have considered us as only a consumer brand. Chicago and San Francisco.

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How Cashierless Checkout Can Power Brand Marketing Experiences

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Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

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