Branding Cards Millennials Video 
PYMNTS
SEPTEMBER 29, 2020
We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. There are real opportunities for those brands that deeply understand their consumer.”. And there's a huge opportunity. Consider Consumers’ Needs.
PYMNTS
SEPTEMBER 13, 2016
Product hysteria is not the sort of thing that normally attaches itself to credit cards — but as scores of message boards and YouTube unboxing videos will attest, consumers are having a rather atypical reaction to the Chase Sapphire Reserve Card. It’s the best time in years to shop for a rewards card.”.
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South State Correspondent
JULY 19, 2023
Instead of producing a mass ad to stereotype all millennials, bank marketing AI now allows a level of precision to produce content that can appeal to a single individual or to a mass of customers with a single intent. Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required.
PYMNTS
MARCH 4, 2020
To truly stand out from the crowd, brands must go beyond the transaction and create enhanced experiences and engagement opportunities across the entire customer journey,” the report states. “On Consumers are wary of excessive data collection and prefer that brands use information specific to the program.
PYMNTS
NOVEMBER 2, 2020
“ Membership has its privileges ” was the nine-year ad campaign launched by American Express in 1987 to persuade consumers that it was worth it to pay an annual fee for one of its charge card products. As the slogan implied, being an American Express card member was the only way to unlock those benefits. Those are the 47 million U.S.
PYMNTS
NOVEMBER 11, 2016
But there was no clear branding on any of them unless you were in on the reference. They’re Snapchat’s new, $130 wearable tech product: smart sunglasses with an integrated camera that shoots 10-second first-person videos and wirelessly sends them to the Memories feature on your Snapchat account (assuming you have one).
PYMNTS
AUGUST 13, 2019
Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. Video game manufacturers operated a different model of sorts: Create great games to get consumers to buy the hardware, then keep cranking out great games that would keep consumers on board and upgrading those devices.
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