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Gen Z Credit Card Use is Outpacing Millennials’, Amid Financial Stress and Ballooning Debt

The Financial Brand

This article Gen Z Credit Card Use is Outpacing Millennials’, Amid Financial Stress and Ballooning Debt appeared first on The Financial Brand. This article Gen Z Credit Card Use is Outpacing Millennials’, Amid Financial Stress and Ballooning Debt appeared first on The Financial Brand.

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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Mobile Game Shows Offer Brands Prized Millennial Viewers

PYMNTS

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. Attracting Millennials. Approximately 75 percent of Gravy’s users are millennials. Second Chances.

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What’s Under The Millennial Christmas Tree This Year?

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However, after almost 50 years, it began to fade in the 1980s, disrupted by the emergence of store-branded credit cards. Yet, instead of offering the option to pay now and buy later, the credit cards reversed the order of operation and allowed customers to buy now and pay later over time. Big Brands. That’s not all.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

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The Complexities Of Wooing Bridge Millennials

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Sales have slipped consistently and only showed slight signs of improvement last quarter, mostly driven by J.Crew’s sub-brand Madwell. Meanwhile, the brand carries a heavy debt load and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. You can’t be one price.

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OAK + FORT: Flexible-Payment Plans Boost Luxury Purchases

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These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. Customers from these generations often seek to avoid the debts and fees that accompany credit cards, too, making them less likely than older consumers to use credit cards.

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