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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

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TGI Fridays, Fast Casual Food To Cater To Millennial Expectations

PYMNTS

Whole Foods and other retailers capitalizing on the at-home health food craze were able to get out in front of millennial eating trends — or, at least, start riding at the crest of the wave. The pilot store will be operating on extended hours, opening four hours earlier at 7 a.m. ” Hang out they’ll have to.

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BJ’s On The Block, Amex’s Millennial Problem And Another Big Breach

PYMNTS

The long-suffering team at American Express has a new headache to handle — losing the love of those millennial customers. While BJ’s doesn’t have quite the scale, scope or name recognition of its rivals Costco and Sam’s Club, among the wholesale shoppers of the northeastern United States, the brand maintains a fairly devout following.

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Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Source: The Millennial Disruption Index.

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Macy’s Spotlights Women-Owned Businesses With SoGifted

PYMNTS

Macy’s is partnering with the female-led millennial venture capital fund SoGal Ventures to launch an in-store initiative focused on women-owned businesses, Macy’s said in a press release on Thursday (Dec. The retailer is opening SoGifted shops in its flagship Manhattan store and six other locations. Lauderdale.

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Bank Value: Here is a Better Way to Calculate and Manage

South State Correspondent

For example, many banks don’t risk-adjust their loans using a risk-adjusted return on capital model such as Loan Command. This brand relation is similar to customers who refer friends and family members to the bank or use their bank for gifts. Many banks allocate marketing dollars evenly across all customer deciles of profitability.