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Chinese Millennials May Save Luxury Brands

PYMNTS

Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

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Estee Lauder Agrees To Buy Asian Beauty Brand

PYMNTS

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Have & Be also owns Do The Right Thing, a men’s grooming brand. The company reportedly plans to use debt to fund the purchase. by buying hot brands and focusing on younger shoppers across the industry. for approximately $1.1

Branding 101
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Second Biannual ‘Afterpay Day’ To Feature More Than 6K US Brands

PYMNTS

The company will partner with top fashion and beauty brands and retailers for the event, which offers its two million U.S. Customers can shop a record amount of amazing deals from the most loved fashion and beauty brands. Afterpay is a marketing channel to the world’s most valuable customers, the millennial and Gen-Z cohort.”.

Branding 117
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294
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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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BJ’s On The Block, Amex’s Millennial Problem And Another Big Breach

PYMNTS

The long-suffering team at American Express has a new headache to handle — losing the love of those millennial customers. While BJ’s doesn’t have quite the scale, scope or name recognition of its rivals Costco and Sam’s Club, among the wholesale shoppers of the northeastern United States, the brand maintains a fairly devout following.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

After announcing a test of shoppable Reels in October, the company has formalized the effort with a global shoppable video rollout. It’s also a play to capture TikTok’s Gen Z and millennial audience. In fact, this isn’t the first time that Facebook, Instagram’s parent company, has attempted to launch a TikTok alternative.