The Financial Brand

AUGUST 24, 2021

Despite progress in analytics, data-driven decision-making lags, especially with SMB customers, making them susceptible to poaching. The post Banks’ Poor Use of Data Drives Business Customers to Fintechs appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

NOVEMBER 7, 2021

The post Six Big-Data and AI Trends in Banking for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. What financial institutions need to know to create the kind of consumer experience that provides a competitive edge.

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The Financial Brand

SEPTEMBER 13, 2021

The shift to an online landscape revolutionized banking. The industry is evolving how it shares data but consumers aren't prepared. The post People Love Digital Banking, But Will They Surrender All Their Data? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Digital Banking Data Banking Trends Analysis 42

South State Correspondent

MAY 13, 2024

Unfortunately, most banks don’t gather fraud data across payment channels or track “pre-crime events.” By amalgamating data from a single bank with that from multiple banks, law enforcement can unearth larger patterns of illegal activity. Each type of financial crime has a specific profile.

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The Financial Brand

NOVEMBER 17, 2021

The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete. The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JANUARY 12, 2022

to fully embrace open banking, even though consumers routinely link third-party apps to their bank accounts. The post New Data: People Don’t Trust Open Banking or Fintechs, But Use Both appeared first on The Financial Brand - Banking Trends, Analysis & Insights. It may take years for the U.S.

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The Financial Brand

SEPTEMBER 9, 2021

There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement. The post Does Your Financial Institution Have the Right Data Partner? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JANUARY 18, 2022

Instead of reacting defensively to competitive or regulatory pressures, technology lets banks and credit unions proactively assist customers. The post How Data Can Dramatically Alter the Overdraft Landscape in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Banking Trends Analysis Trends 36

The Financial Brand

NOVEMBER 18, 2021

Customer data platforms can transform how financial institutions run marketing campaigns. The post One Key Martech Tool Financial Marketers Should Use to Leverage Data appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's how CDPs work and the benefits they bring.

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Tools Data Marketing Banking Trends 36

PYMNTS

NOVEMBER 23, 2020

A recent report released by the United Nations found that 132 out of 194 countries have now introduced data protection regulations of some kind, all varying in terms of what type of information they protect and the severity of their restrictions. Around The Data Protection World.

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The Financial Brand

JULY 11, 2021

People could soon request all of their financial data and demand their banking provider share it with a third party, thanks to Biden's plan. The post White House Tells CFPB to Hit the Accelerator on Bank Data-Share Rules appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Jack Henry

JANUARY 31, 2024

Amid banking trends, fintech trends, and other emerging factors, the financial services sector is no stranger to change. As we kick off the new year, it’s always a great time to reflect on the past and look forward to the future. Competition is fierce, technology is converging, and user experience is changing by the day.

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The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

DECEMBER 28, 2021

The post Consumers’ Woeful Lack of Knowledge About Data Sharing Could Hurt Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Consumers are flocking to fintech apps, but have little awareness of how these mobile solutions use their personal information.

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The Financial Brand

JANUARY 6, 2019

2019 banking trends and outlooks from financial services leaders and influencers as well as financial institutions from around the world. The post Top 10 Retail Banking Trends and Predictions For 2019 appeared first on The Financial Brand.

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The Financial Brand

OCTOBER 25, 2021

The post CFPB Orders 6 Big Techs to Disclose Consumer Payment Data Practices appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Amazon, Apple, Facebook, Google, PayPal and Square must turn over payment system plans to the regulator and answer detailed questions.

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The Financial Brand

JUNE 24, 2021

It's taken over ten years, but the CFPB may help consumers gain the right to access — and share — all their own financial data. The post What CFPB Data Sharing Rule Would Mean For Financial Institutions appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

DECEMBER 26, 2021

The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial marketers, under pressure to keep costs low, often end up with misleading results. Here are four research mistakes to avoid.

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The Financial Brand

SEPTEMBER 6, 2021

The post 4 Ways for Financial Marketers to Extract Meaningful Website Data appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.

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The Financial Brand

SEPTEMBER 21, 2021

Moves involving Plaid and Q2, and Envestnet Yodlee and TD Bank will boost adoption of fintech data sharing by banks and credit unions. The post Data Sharing Partnerships Give a Big Boost to Open Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

MAY 28, 2019

Closer looks at deposit, loan and branching patterns reveal strategic consumer banking considerations banks and credit unions should weigh. The post Three Major Retail Banking Trends Financial Marketers Must Watch appeared first on The Financial Brand.

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PYMNTS

AUGUST 2, 2016

Digital banking trends and advancing technology can imply that the unbanked or the underbanked are a diminishing group in U.S. society, but figures show that the underbanked comprise almost a quarter of the population.

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The Financial Brand

JULY 13, 2021

The post 3 Ways to Keep Data Fraud From Sabotaging Digital CX in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. As the world becomes more digital, fraudulent activity will continue to skyrocket. Proactive steps can help prevent financial havoc.

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The Financial Brand

MAY 14, 2023

This article Banking’s Data Privacy Paradox: How to Find the Middle Way appeared first on The Financial Brand. Consumers are aware of data privacy risks, but they continue to share personal information hoping to get improved experiences.

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The Financial Brand

NOVEMBER 9, 2022

This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future. This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape?

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The Financial Brand

AUGUST 10, 2023

This article Data Snapshot: Consumer Debt Shrinks for the Average American appeared first on The Financial Brand. This article Data Snapshot: Consumer Debt Shrinks for the Average American appeared first on The Financial Brand. What's behind this dichotomy?

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PYMNTS

JANUARY 25, 2019

Real-time access to data is a driving force behind enterprise modernization. The race to digitize has introduced a new conundrum in corporate data management, however. With more on-premise and cloud-based solutions operating in the back office, enabling all these systems to communicate and share data with each other is not a given.

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The Financial Brand

OCTOBER 24, 2021

New growth will come less from branches and buying other banks and more from acquiring tech, shopping, media or other data-rich companies. The post Traditional Customer Acquisition Methods in Banking Are Dead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

SEPTEMBER 12, 2021

The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality. The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JULY 13, 2021

Forget what you think about this subject and focus on one thing: Financial data will increasingly be open. The post How Open Banking’s Big Threat to Incumbents Could Become a Gain appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You can benefit or sink.

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The Financial Brand

SEPTEMBER 7, 2021

Senior execs at the data aggregator reveal the strategy behind moves to cooperate with banks, and the impact of an open-finance future. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post What’s Next for Plaid’s Complex Relationship With Financial Institutions?

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Banking Trends Analysis Trends Strategy 42

ForwardBanker

JULY 8, 2019

Bankers have seized upon “customer-centricity” as a core value, recognizing that building shareholder value requires banks to create value for their customers. But why doesn’t this core value translate to data mining? Banks enjoy a forensic level of data about their customers. The post Treasury 3.0:

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The Financial Brand

JULY 26, 2021

187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics. The post A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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PYMNTS

DECEMBER 11, 2019

Although SMBs may not be aware of the technological business models behind it, the open banking trend is expanding in the U.K. Below, PYMNTS rounds up the latest in open banking initiatives and technological integrations forming to improve SMB financial services. SMB Accounting App Coconut Opens to Banks.

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The Financial Brand

OCTOBER 26, 2021

With new data, financial institutions — both digital and traditional — can see which neobanks can claim to be on top in 66 countries. The post The Most Popular Digital-Only Banks in the World appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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