The Financial Brand

SEPTEMBER 9, 2021

There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement. The post Does Your Financial Institution Have the Right Data Partner? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Banking Trends Analysis Trends 38

The Financial Brand

JANUARY 12, 2022

to fully embrace open banking, even though consumers routinely link third-party apps to their bank accounts. The post New Data: People Don’t Trust Open Banking or Fintechs, But Use Both appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Fintech Data Banking Trends Analysis 43

The Financial Brand

JANUARY 18, 2022

Instead of reacting defensively to competitive or regulatory pressures, technology lets banks and credit unions proactively assist customers. The post How Data Can Dramatically Alter the Overdraft Landscape in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Banking Trends Analysis Trends 36

The Financial Brand

NOVEMBER 18, 2021

Customer data platforms can transform how financial institutions run marketing campaigns. The post One Key Martech Tool Financial Marketers Should Use to Leverage Data appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's how CDPs work and the benefits they bring.

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Tools Data Marketing Banking Trends 36

The Financial Brand

DECEMBER 28, 2021

The post Consumers’ Woeful Lack of Knowledge About Data Sharing Could Hurt Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Consumers are flocking to fintech apps, but have little awareness of how these mobile solutions use their personal information.

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Data Banking Trends Analysis Trends 35

The Financial Brand

JUNE 24, 2021

It's taken over ten years, but the CFPB may help consumers gain the right to access — and share — all their own financial data. The post What CFPB Data Sharing Rule Would Mean For Financial Institutions appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Banking Trends Analysis Trends 35

The Financial Brand

OCTOBER 25, 2021

The post CFPB Orders 6 Big Techs to Disclose Consumer Payment Data Practices appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Amazon, Apple, Facebook, Google, PayPal and Square must turn over payment system plans to the regulator and answer detailed questions.

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Data Payments Apple Google 34

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Marketing Banking Trends Analysis 32

The Financial Brand

DECEMBER 26, 2021

The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial marketers, under pressure to keep costs low, often end up with misleading results. Here are four research mistakes to avoid.

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Data Banking Trends Analysis Trends 32

The Financial Brand

MAY 14, 2023

This article Banking’s Data Privacy Paradox: How to Find the Middle Way appeared first on The Financial Brand. Consumers are aware of data privacy risks, but they continue to share personal information hoping to get improved experiences.

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How To Data Branding Customer Experience 33

The Financial Brand

JANUARY 6, 2019

2019 banking trends and outlooks from financial services leaders and influencers as well as financial institutions from around the world. The post Top 10 Retail Banking Trends and Predictions For 2019 appeared first on The Financial Brand.

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Banking Trends Trends Retail Branding 33

The Financial Brand

SEPTEMBER 6, 2021

The post 4 Ways for Financial Marketers to Extract Meaningful Website Data appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.

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Marketing Data Analytics Banking Trends 32

The Financial Brand

NOVEMBER 9, 2022

This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? appeared first on The Financial Brand. The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future. appeared first on The Financial Brand.

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Data Branding Fintech Marketing Strategies 42

The Financial Brand

SEPTEMBER 21, 2021

Moves involving Plaid and Q2, and Envestnet Yodlee and TD Bank will boost adoption of fintech data sharing by banks and credit unions. The post Data Sharing Partnerships Give a Big Boost to Open Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Banking Trends Analysis Trends 26

The Financial Brand

AUGUST 10, 2023

This article Data Snapshot: Consumer Debt Shrinks for the Average American appeared first on The Financial Brand. This article Data Snapshot: Consumer Debt Shrinks for the Average American appeared first on The Financial Brand. What's behind this dichotomy?

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Data Branding New York Banking Trends 29

The Financial Brand

MAY 28, 2019

Closer looks at deposit, loan and branching patterns reveal strategic consumer banking considerations banks and credit unions should weigh. The post Three Major Retail Banking Trends Financial Marketers Must Watch appeared first on The Financial Brand.

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Banking Trends Trends Retail Marketing 30

The Financial Brand

JULY 13, 2021

The post 3 Ways to Keep Data Fraud From Sabotaging Digital CX in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. As the world becomes more digital, fraudulent activity will continue to skyrocket. Proactive steps can help prevent financial havoc.

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Fraud Data Banking Trends Analysis 26

The Financial Brand

OCTOBER 24, 2021

New growth will come less from branches and buying other banks and more from acquiring tech, shopping, media or other data-rich companies. The post Traditional Customer Acquisition Methods in Banking Are Dead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Trends Branding 43

The Financial Brand

SEPTEMBER 12, 2021

The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality. The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

SEPTEMBER 7, 2021

Senior execs at the data aggregator reveal the strategy behind moves to cooperate with banks, and the impact of an open-finance future. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post What’s Next for Plaid’s Complex Relationship With Financial Institutions?

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Banking Trends Analysis Trends Strategy 42

The Financial Brand

JULY 13, 2021

Forget what you think about this subject and focus on one thing: Financial data will increasingly be open. The post How Open Banking’s Big Threat to Incumbents Could Become a Gain appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You can benefit or sink.

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Banking Trends Analysis Trends Branding 43

The Financial Brand

OCTOBER 26, 2021

With new data, financial institutions — both digital and traditional — can see which neobanks can claim to be on top in 66 countries. The post The Most Popular Digital-Only Banks in the World appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Trends Branding 43

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Analytics Banking Trends Analysis 37

The Financial Brand

JUNE 16, 2021

The key to digital banking survival will be the ability to transform to a new digital reality with a foundation of data and analytics. The post 6 Keys to Digital Banking Transformation Success appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Digital Banking Analytics Banking Trends Analysis 42

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

JULY 22, 2021

A turning point in financial data sharing may be coming, which will open up opportunities for both consumers and financial organizations. The post Open Banking Can Build Trust at Multiple Levels with Consumers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Trends Branding 43

The Financial Brand

JANUARY 5, 2022

Before you leap, get your data in order. The post Roadmap for Changing AI from a Banking Catch Phrase to Real Action appeared first on The Financial Brand - Banking Trends, Analysis & Insights. It seems like every financial institution is jumping on the artificial intelligence bandwagon.

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Banking Trends Analysis Trends Branding 35

The Financial Brand

JULY 20, 2021

A battle of titans is building between Apple and Google over the future of banking. At stake are data and checking account revenue. The post Why Apple Pay + Buy Now Pay Later Will Drive Banks to Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Google Apple Banking Trends Analysis 43

The Financial Brand

OCTOBER 3, 2021

New data verifies that channels are not what consumers care about. No, Not If Digital Channels Work appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Why debate the viability of branches when the whole point is convenience? The post Do People Want to Visit Branches?

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Banking Trends Analysis Trends Branding 41

The Financial Brand

OCTOBER 27, 2021

The data aggregator launches an accounts-based payments ecosystem that has the potential to sharply impact card networks and bank revenues. The post Plaid’s Payment Incursion Could Radically Alter Card-Based Transactions appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Cards Payments Banking Trends Analysis 39

The Financial Brand

NOVEMBER 3, 2021

Credit bureau data paints a more detailed picture as new card accounts surge. The post Gen Z Stokes Credit Card Growth in Spite of BNPL appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Wasn't Gen Z supposed to be debt averse?

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Cards Banking Trends Analysis Trends 39

The Financial Brand

JUNE 13, 2021

New data confirms that consumer loyalties are shifting rapidly to large fintechs like PayPal, and that digital payments are a key reason. The post Payments and Digital Drive Consumers to Big Fintechs appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Fintech Payments Banking Trends Analysis 40

The Financial Brand

FEBRUARY 3, 2022

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

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Marketing Fintech Millennials Analytics 32

The Financial Brand

FEBRUARY 22, 2021

New data, earnings presentations and interviews with bank and credit union leaders and other experts pinpoint key in-person banking trends. The post Why Bankers Won’t Ditch Branches, Despite Explosive Digital Growth appeared first on The Financial Brand.

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Banking Trends Trends Branding Data 41

The Financial Brand

JUNE 18, 2021

Branch network optimization is complex, but done correctly by harnessing data and customer experience research, it is highly rewarding. The post Three Essentials to Creating a High-Performing Branch Network appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Customer Experience Banking Trends Analysis Trends 34

The Financial Brand

OCTOBER 11, 2021

By tapping data and advanced analytics, banks and credit unions can deliver meaningful solutions to underserved communities at scale. The post Banking Needs To Do More Than Talk About Financial Inclusion appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 36

Banking Trends Analytics Analysis Community 36

The Financial Brand

AUGUST 2, 2021

New data and shifting consumer payments preferences highlight key vulnerabilities that could make the product obsolete 'within a generation.'. The post Trends Signal an Ominous Future for Credit Cards appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Trends Cards Banking Trends Analysis 36