The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Analytics Banking Trends Analysis 37

The Financial Brand

SEPTEMBER 12, 2021

The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality. The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

SEPTEMBER 9, 2021

There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement. The post Does Your Financial Institution Have the Right Data Partner? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

FEBRUARY 3, 2022

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

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Marketing Fintech Millennials Analytics 32

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? Banks ramped up their marketing after the pandemic. Here’s how it paid off, with data to benchmark whether your budget and your results are keeping pace. This article Do Banks That Outspend Their Peers on Marketing Grow Faster?

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Marketing Branding Data Marketing Strategies 41

The Financial Brand

DECEMBER 26, 2021

Financial marketers, under pressure to keep costs low, often end up with misleading results. The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four research mistakes to avoid.

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Data Banking Trends Analysis Trends 32

The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Banking Trends Analysis Trends 36

The Financial Brand

JULY 19, 2021

Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing. The post 2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JUNE 22, 2021

You don't have to be an agile start-up to put these challenger bank approaches to use. The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The key is in the execution, which must be consistent.

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Marketing Strategies Strategy Marketing Banking Trends 38

PYMNTS

FEBRUARY 27, 2019

These market conditions may not seem ripe for FinTech innovation, but where there are challenges, there are opportunities. Michael Sassoon, CEO of banking and technology firm Sasfin , recently told PYMNTS about some of the country’s biggest hurdles in small business FinServ — and what technology innovators hope to do about them.

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Technology Industry Innovation Big Data 190

The Financial Brand

NOVEMBER 9, 2022

This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future. This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape?

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Data Branding Fintech Marketing Strategies 42

Chris Skinner

JULY 7, 2017

His work and publications have not only described the future of financial services and banking – it is shaping it as great many of the world’s leading banks look to Chris Skinner and his publications for advice and inspiration when shaping their strategies and solutions.

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PYMNTS

DECEMBER 11, 2019

As the open banking business model permeates into the B2B financial services market, FinTechs and traditional financial institutions continue to find new use cases for API integrations and connectivity to elevate the business-user experience. SMB Accounting App Coconut Opens to Banks.

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The Financial Brand

JULY 13, 2021

Forget what you think about this subject and focus on one thing: Financial data will increasingly be open. The post How Open Banking’s Big Threat to Incumbents Could Become a Gain appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You can benefit or sink.

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The Financial Brand

JUNE 15, 2021

Effective marketing should be powered by data and insights. The post Targeting Strategic Segments to Acquire Account Holders & Grow Revenue appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But without a useful insights program, where do financial institutions start?

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The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

JANUARY 5, 2022

Before you leap, get your data in order. The post Roadmap for Changing AI from a Banking Catch Phrase to Real Action appeared first on The Financial Brand - Banking Trends, Analysis & Insights. It seems like every financial institution is jumping on the artificial intelligence bandwagon.

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The Financial Brand

JULY 22, 2021

A turning point in financial data sharing may be coming, which will open up opportunities for both consumers and financial organizations. The post Open Banking Can Build Trust at Multiple Levels with Consumers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JANUARY 27, 2022

The fast-growing freelance worker market could be a boon for financial institutions, but so far has been largely untapped by the industry. The post The Gig Economy: How Banks Can Find Hidden Revenue Opportunities appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

NOVEMBER 15, 2021

New data highlights key differences between what mature customer experience programs accomplish versus what other financial institutions do. The post Banking Execs Reveal 6 Essential Drivers of CX Success appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Customer Experience Banking Trends Analysis Trends 30

The Financial Brand

DECEMBER 1, 2021

Three steps can help financial marketers shift unprofitable accounts to the plus column. The post The Hard Truth About Unprofitable Bank Customers (and How to Change It) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Personalized offers at the right moment are key.

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How To Banking Trends Analysis Trends 29

The Financial Brand

AUGUST 24, 2021

New data shows people kept saving toward retirement during Covid. The post People Want More Help Planning for Retirement from Financial Institutions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet they feel less prepared than ever, creating an opportunity for bankers.

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Banking Trends Analysis Trends Branding 31

PYMNTS

DECEMBER 12, 2018

“For mobile banking to become ubiquitous, the development of 5G technology is paramount,” reads one recent analysis of the biggest FinTech and banking trends for 2019. “5G Few financial institutions now use true artificial intelligence — fresh PYMNTS data puts the percentage in the U.S. Digital Demand. Latency Advantages.

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Fintech Mobile Analysis Technology 211

BankBazaar

AUGUST 7, 2019

Owing much to the changes in banking trends and the emergence of fintech companies, millennials across India have become open to the idea of borrowing credit. But there’s a major issue that quietly cripples this trend. Hence, there is little-to-no data to gauge their financial habits and behaviour.

Millennials 60

Millennials System Lending Trends 60

The Financial Brand

SEPTEMBER 13, 2023

Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup. This article How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire appeared first on The Financial Brand.

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Analytics Strategy Branding Marketing 38

PYMNTS

FEBRUARY 21, 2019

The challenger bank movement is continuing to gain steam in Europe, attracting customers frustrated with traditional banks’ offerings and investors eager to fund a force to disrupt the financial services market. The challenger bank trend has recently been pushing beyond the EU and is now entering the Latin American market.

America 115

America System Digital Banking Banking Trends 115

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Analytics Banking Trends Analysis Strategy 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

AUGUST 8, 2021

Even without neobanks, it’s a tough fight out there as digitally-focused institutions duke it out with traditionals for market share. The post Do Traditional Institutions Still Have a Chance to Win the Banking War? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

DECEMBER 19, 2021

The post The Future of Consumer Credit in 2022 (And Beyond) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Omicron and persistent inflation cloud an otherwise upbeat view of growth in most categories. Home equity credit may be in for a boom.

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The Financial Brand

AUGUST 11, 2021

The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty.

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Banking Trends Analysis Trends Branding 34

South State Correspondent

AUGUST 8, 2022

In this article, we put some data behind the trends and provide optimal targets to help you run your bank more successfully. We used the S&P Global database, earnings releases, and investor calls to gather the first hundred banks releasing 2Q numbers as of 8/2/2022. For 2Q, larger community banks lost about 0.3%

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Trends Community Bank Community Retail 195

FICO

JUNE 9, 2016

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” 40% of banking customers say their bank does not protect them from identity theft at all times.

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