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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

In an article from NPR , Jeremy Novich, a clinical psychologist from New York City, said it best: ”You can’t have the vaccine distribution be a race between elderly people typing and younger people typing. Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1.

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Survey: COVID-19’s Financial Effect on Millennials

MyBankTracker

The COVID-19 pandemic has added to the money challenges faced by millennials in particular. Millennials are old enough to have financial responsibilities without having had much time to build financial stability. The survey found that the pandemic added to the financial challenges that millennials face. Key Findings.

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The Great Online Innovation Pile On Of 2017

PYMNTS

There seems to be an awful lot of piling on these days on the big online platforms. Shortly after that meeting, the article says they were told by Facebook that talks would proceed no further. Take a look at this chart, which lays out grocery chain market share. Walmart has the largest market share at 14.2

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Adobe: Why Voice And Touch Retail Will Boost 2018 Holiday Sales

PYMNTS

New online holiday shopping projections from Adobe have found that eCommerce in the United States during that period will increase 14.8 Cyber Monday, a one-time marketing stunt that has grown monstrous (good monster — not the evil type,) will set yet another retail record this year, Adobe predicted, with sales on Nov. 26 to hit $7.7

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For eCommerce Content, It’s Experiences Over Speed

PYMNTS

Online luxury marketplace 1stdibs stands as an example of that kind of content, along with providing — as do some other companies — a demonstration of the appeal of both digital and physical forms of content to tie consumers to a brand or ecosystem. According to the Data & Marketing Association , 9.8 Speaking to Audiences.

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“Today, the narrative is moving from the hands of the marketers to the consumers”

BankBazaar

Our Chief Marketing Officer, Aparna Mahesh was recently in conversation with the Hindu Business Line to talk about the recent shift in the narrative of marketing and how brands are coping with it. ?. Millennials and GenZ are demanding and quite unforgiving. This is another big challenge for marketers. Aparna says….

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How You Handle Fraud Will Make Millennials Drop or Love You

FICO

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. At least not yet.