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How important is a social media community in banking?

Abrigo

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Which banks and credit unions are doing social media well?

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Silicon Valley Bank Failure – Lessons in Interest Rate Risk Management

South State Correspondent

While we will cover the general lessons HERE , in this article, we wanted to focus on the root cause – how and why interest rate risk caused the second-largest bank failure in US history (Washington Mutual was the largest in 2008). Notably, most community banks’ duration risk is in the loan portfolio.

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How To Improve Uninsured Deposit Performance

South State Correspondent

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is one of the great mysteries of community banking. To register or learn more, go HERE.

How To 195
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year. Here, look for a more in-depth article in the near future. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Bank Marketing Lesson 6B: Building a Data-Driven Marketing Culture.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

Would you like other articles like this in your inbox? Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S. Main Street Banking: A Podcast for Community Bankers 8. And all release a new episode at least monthly. Takeaway 2 With 2.8 BankTalk 3.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

This article looks at how this bank does it and provides a step-by-step breakdown of how you can incorporate their lessons into your bank to create outsized financial performance and differentiate franchise value. Xpeers are customer support help reachable by phone, chat, social media, or email.

Branding 221
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Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.