PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. Big data, it used to be called. The latest developments come from Mastercard.

Data 293

Data Innovation Big Data Marketing Strategies 293

PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

Retail 100

Retail social media Survey Study 100

PYMNTS

APRIL 18, 2018

As a business, Praeger said, the startup has multiple distribution channels to manage, including direct sales in various vertical markets, sales of its accounts payable automation product, partnerships with different accounting systems, partnerships with resellers and, since last year, distribution through a formal bank channel with Mastercard.

Fraud 100

Fraud Leadership Marketing Strategies Analytics 100

Long Lasting Ideas

APRIL 1, 2016

And college football is such a part of the cultural footprint in America that the Super Tuesday presidential primaries are also known as the SEC primaries, not because of the Securities and Exchange Commission, but because Super Tuesday covers the states Southeastern Conference schools call home, like Texas and Alabama.

Marketing 40

Marketing Alabama Marketing Strategies Texas 40

PYMNTS

SEPTEMBER 17, 2020

As America heads into a holiday shopping season that will be unlike anything that has ever come before, we can all at least look forward to one piece of returning familiarity — the latest iteration of the “Console Wars.” The two companies are also pursuing different marketing strategies.

Video 259

Video Apple Google social media 259

Long Lasting Ideas

APRIL 11, 2016

Usually, we at BankMarketingCenter.com don’t hand out kudos to individual bankers, but an exception must be made in the case of Independent and Community Banks of America (ICBA) President and CEO Camden Fine for his articulate defense of small community banks.

Boston 40

Boston Community Bank Marketing Strategies Community 40

The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. It's also part of Bank of America's strategy to drive true personalization. This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand.

Digital Banking 34

Digital Banking Marketing America Customer Experience 34

Tech and Finance

JUNE 8, 2017

Engle has more than 30 years of experience at AT&T, Lehman Brothers, Barclays Capital, DTCC and Bank of America. Pendo Systems has announced that Ruth Wandhöfer, global head of regulatory and market strategy at Citi, has joined its board. “Pendo first came to my attention when I attended [SWIFT’s] Innotribe in 2015.

Virginia 46

Virginia Fintech Marketing Strategies America 46

PYMNTS

MARCH 1, 2019

Mirakl said it plans to use the funding to enhance its underlying technology and continue broadening its partner ecosystem, as well as to attract and on-board new sellers, develop new analytics solutions and expand throughout the Asia Pacific and Latin America regions.

Security 189

Security Capital Analytics Software 189

The Financial Brand

JANUARY 5, 2021

But Bank of America's rewards plan drives retention, deposit growth and sales, an executive reveals. Some might consider it too complicated. The post Exclusive Insights Into BofA’s Massive Rewards Program appeared first on The Financial Brand.

America 34

America Branding Customer Experience Marketing Strategies 34

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. What they read, how well they take care of their plants – the list goes on and on.

Branding 169

Branding Washington Marketing Strategies Conference 169

Cisco

MAY 25, 2021

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy.

Strategy 71

Strategy Mobile Study System 71

FICO

JUNE 14, 2023

Cloud-based or on-premises FICO AI-powered analytics solutions enable you to fully automate your marketing campaign, quickly respond to business requests, continuously improve marketing processes and develop hyper-personalized marketing strategies. Find out more about How to Unlock the Power of Hyper-Personalization.

Analytics 52

Analytics Strategy Survey Technology 52

William Mills

MAY 5, 2016

A few of the deadly mistakes cited in the white paper include: underfunding the fintech startup; underestimating length of fintech sales cycles; not understanding the fintech customer markets; no relations with the bank core providers and poor fintech sales and marketing strategies. “It

Fintech 40

Fintech Atlanta Marketing Strategies Industry 40

The Financial Brand

MAY 28, 2020

As America begins reopening, banks and credit unions must ponder how they will serve and talk to people post-pandemic. The post COVID Lessons: 3 Ways Financial Marketers Must Reboot Their Thinking appeared first on The Financial Brand.

Marketing 31

Marketing America Branding Marketing Strategies 31

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Content marketing has arrived! The fintech industry is no different from other B2B organizations.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

The Financial Brand

NOVEMBER 27, 2019

Top marketers at Citigroup, Bank of America and Chase discuss effective and attention-holding content marketing for financial institutions. The post Big Bank Marketers Obsess Over Grabbing Dwindling Audience Attention appeared first on The Financial Brand.

Marketing 30

Marketing America Branding Marketing Strategies 30

The Financial Brand

NOVEMBER 27, 2019

Brand leaders at Citigroup, Bank of America and Chase reveal what works and what flops in content marketing as attention spans evaporate. The post Big Bank Marketers Obsess Over Making Content Marketing Heard appeared first on The Financial Brand.

Marketing 30

Marketing America Branding Marketing Strategies 30

NCR

MARCH 1, 2016

Here’s what we do know: Social media and other inbound marketing strategies are now reported to generate 54% more leads than traditional paid marketing strategies. Those are just a couple of the reasons why a huge majority of marketers, no less than 83%, believe that social media is important to their business.

Conference 40

Conference social media Marketing Strategies Strategy 40

PYMNTS

JUNE 9, 2018

The trend in Brazil has been visible in other parts of Latin America. And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition. Peru is making its first World Cup appearance in 36 years, and TV sales rose 25 percent from a year earlier in Q1.

Regional 109

Regional Retail Branding Marketing 109

NCR

MARCH 17, 2016

About Owen Wild: Owen leads the marketing strategy for the NCR Security Solutions portfolio. Over the past 15 years, Owen held several sales and marketing positions with some of the leading technology companies in North America.

ATM 40

ATM Trends Security Cards 40

Gonzobanker

MARCH 6, 2018

Big banks have been in the driver’s seat on growing their market share in retail, while paring down branch networks. Wells Fargo, Bank of America and Chase opened more new checking accounts in the last year than the next 17 largest banks combined and have more than 70 million total mobile users.

Strategy 87

Strategy Marketing Mobile Trends 87

PYMNTS

AUGUST 9, 2019

Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said. In June it rolled out both its Delivery Service Partners program and delivery drone the same month, with hopes of eventually speeding up delivery for North America Prime members.

Strategy 144

Strategy San Francisco Policies Data 144

Celent Banking

JANUARY 22, 2015

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Galicia MOVE includes a savings account, a debit card and a credit card.

Maine 100

Maine Lending Regulation Risk Management 100

Long Lasting Ideas

JANUARY 5, 2015

I recommended that he go to the local branch of Bank of America to apply for a mortgage. bank marketing ideas bank marketing strategy banking technology community bank marketing Millennials mobile banking small banks' On a more personal note, my 25- year- old son decided to buy a house. Read more: [link].

Marketing 40

Marketing Millennials Community Bank social media 40

Fintech Labs Insights

FEBRUARY 25, 2016

Cardlytics Measurement: Helps marketers measure and optimize marketing strategies by using actual customer purchase data across 1500 financial institutions. Big name financial institutions such as Bank of America, PNC, MasterCard, and Fiserv are already using Cardlytics Direct.

Data 12

Data Atlanta Marketing Strategies America 12

The Financial Brand

FEBRUARY 22, 2024

This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand. While the debate over the future of the CMO position rages on, the shifting dynamics of the role at some of the world’s most recognizable banks is nothing new. This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand.

Branding 34

Branding Marketing Strategies America Marketing 34

The Financial Brand

NOVEMBER 9, 2023

This article Are Banks Failing to Address the Unique Needs of Women? appeared first on The Financial Brand. Many banks say that they are committed to easing the financial concerns of women. So why is women’s financial anxiety at a five-year high? This article Are Banks Failing to Address the Unique Needs of Women?

Branding 36

Branding Marketing Strategies America Marketing 36

The Financial Brand

OCTOBER 3, 2023

For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose. This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand.

social media 38

social media Strategy Branding Marketing 38

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

APRIL 27, 2018

Americas and U.S. Starbucks Q2 of fiscal 2018 represented another quarter of record financial results, highlighted by accelerating momentum across our Americas business — particularly in the U.S. This difference is driving a shift in Starbucks’ marketing strategy. and abroad. Digital Expansion.

Marketing 125

Marketing America Strategy Mobile 125

CB Insights

OCTOBER 10, 2018

See which startups are helping JPMorgan, Bank of America, and Citi build the digital banking platforms of the future. Neon raised a $22M Series A to continue to expand in Latin America from Omidyar Network and Propel Venture Partners, among others, in Q2’18. DOWNLOAD THE 61-PAGE consumer banking REPORT. Millennials.

Retail 78

Retail Cards Millennials Mobile 78

The Financial Brand

AUGUST 22, 2023

This article 4 Ways to Ensure Your Financial Wellness Marketing Pays Off appeared first on The Financial Brand. This article 4 Ways to Ensure Your Financial Wellness Marketing Pays Off appeared first on The Financial Brand. What good is financial education if few people actually use it?

Marketing 29

Marketing Branding Marketing Strategies America 29

CB Insights

DECEMBER 4, 2019

Table of Contents: Amazon’s product strategy. Market strategy outside the US. Product strategy: Amazon takes on financial services. Market strategy outside the US. Two of the most notable markets where this is taking place today are India and Mexico. Amazon’s Next Financial Pillar.

Cards 101

Cards Lending Strategy US 101

PYMNTS

JULY 31, 2020

The company plans to use the money to invest in its research and development efforts, go-to-market strategy, marketing and customer support.

Security 166

Security Data Capital Utah 166

The Financial Brand

DECEMBER 9, 2021

The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers. The post BofA Wades Into High Net Worth Battle with New Rewards and Card Offers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Cards 37

Cards Banking Trends Analysis Trends 37

FICO

APRIL 17, 2023

Feedback was analyzed from more than 300 senior decision-makers responsible for personalization of customer experience at banks across North America, Brazil, South Africa, UK and Thailand. It’s a commissioned study conducted by Forrester Consulting on behalf of FICO. Read Unlocking Hyper-Personalization at Hyper-Scale.

Survey 52

Survey Customer Experience Analytics Study 52