PYMNTS

JULY 2, 2018

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.

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PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

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PYMNTS

SEPTEMBER 17, 2020

As America heads into a holiday shopping season that will be unlike anything that has ever come before, we can all at least look forward to one piece of returning familiarity — the latest iteration of the “Console Wars.” The two companies are also pursuing different marketing strategies.

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The Financial Brand

OCTOBER 3, 2023

For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose. This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand.

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NCR

MARCH 1, 2016

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

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Long Lasting Ideas

MAY 25, 2016

In short, the story covered a spitting match between Camden Fine, president and CEO of the Independent Community Bankers of America and James Dimon, CEO of J.P. at Bank Marketing Strategy + Ideas. Continue reading Banker’s brawl helps no one.

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Long Lasting Ideas

JANUARY 5, 2015

I recommended that he go to the local branch of Bank of America to apply for a mortgage. This individual also would be responsible for the branch’s social media presence, as part of the bank’s strategic online marketing. Conservative bankers might dismiss social media. Don’t.

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