The Financial Brand

FEBRUARY 22, 2024

This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand. This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand.

Branding 33

Branding Marketing Strategies America Marketing 33

Cisco

MAY 25, 2021

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

NOVEMBER 27, 2019

Brand leaders at Citigroup, Bank of America and Chase reveal what works and what flops in content marketing as attention spans evaporate. The post Big Bank Marketers Obsess Over Making Content Marketing Heard appeared first on The Financial Brand.

Marketing 29

Marketing America Branding Marketing Strategies 29

The Financial Brand

NOVEMBER 9, 2023

appeared first on The Financial Brand. appeared first on The Financial Brand. This article Are Banks Failing to Address the Unique Needs of Women? Many banks say that they are committed to easing the financial concerns of women. So why is women’s financial anxiety at a five-year high?

Branding 36

Branding Marketing Strategies America Marketing 36

The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

social media 37

social media Strategy Branding Marketing 37

The Financial Brand

MAY 28, 2020

As America begins reopening, banks and credit unions must ponder how they will serve and talk to people post-pandemic. The post COVID Lessons: 3 Ways Financial Marketers Must Reboot Their Thinking appeared first on The Financial Brand.

Marketing 26

Marketing America Branding Marketing Strategies 26

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami. Sales – 84%.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

The Financial Brand

NOVEMBER 27, 2019

Top marketers at Citigroup, Bank of America and Chase discuss effective and attention-holding content marketing for financial institutions. The post Big Bank Marketers Obsess Over Grabbing Dwindling Audience Attention appeared first on The Financial Brand.

Marketing 26

Marketing America Branding Marketing Strategies 26

The Financial Brand

AUGUST 22, 2023

This article 4 Ways to Ensure Your Financial Wellness Marketing Pays Off appeared first on The Financial Brand. This article 4 Ways to Ensure Your Financial Wellness Marketing Pays Off appeared first on The Financial Brand. What good is financial education if few people actually use it?

Marketing 29

Marketing Branding Marketing Strategies America 29

PYMNTS

JUNE 9, 2018

That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. Even among American brands making a major advertising push at the World Cup this year, the thrust of that advertising is very different, reports Digiday.

Regional 109

Regional Retail Branding Marketing 109

PYMNTS

AUGUST 9, 2019

Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said. In June it rolled out both its Delivery Service Partners program and delivery drone the same month, with hopes of eventually speeding up delivery for North America Prime members.

Strategy 144

Strategy San Francisco Policies Data 144

The Financial Brand

DECEMBER 9, 2021

The post BofA Wades Into High Net Worth Battle with New Rewards and Card Offers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers.

Cards 36

Cards Banking Trends Analysis Trends 36

NCR

MARCH 17, 2016

More and more customers are reassessing their risk tolerance and finally deciding that investment in security solutions makes more financial sense when weighed against the potential loss of dollars, brand reputation and customers as a result of an attack. Deployment of anti-skimming solutions.

ATM 40

ATM Trends Security Cards 40

Fintech Labs Insights

FEBRUARY 25, 2016

Cardlytics Measurement: Helps marketers measure and optimize marketing strategies by using actual customer purchase data across 1500 financial institutions. Big name financial institutions such as Bank of America, PNC, MasterCard, and Fiserv are already using Cardlytics Direct.

Data 12

Data Atlanta Marketing Strategies America 12

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

APRIL 27, 2018

Americas and U.S. Starbucks Q2 of fiscal 2018 represented another quarter of record financial results, highlighted by accelerating momentum across our Americas business — particularly in the U.S. This difference is driving a shift in Starbucks’ marketing strategy. and abroad. Digital Expansion.

Marketing 125

Marketing America Strategy Mobile 125

CB Insights

OCTOBER 10, 2018

See which startups are helping JPMorgan, Bank of America, and Citi build the digital banking platforms of the future. Neon raised a $22M Series A to continue to expand in Latin America from Omidyar Network and Propel Venture Partners, among others, in Q2’18. DOWNLOAD THE 61-PAGE consumer banking REPORT. Millennials.

Retail 78

Retail Cards Millennials Mobile 78

William Mills

MAY 11, 2016

What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Showing using a brand new device on a brand new connection. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. It’s seems better to invest in a brand you are more comfortable with an established presence.

social media 40

social media ATM Mobile Customer Experience 40

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. You must be able to manage your messaging in order to ensure it remains consistent across channels.

Management 83

Management Marketing ATM Customer Experience 83

William Mills

SEPTEMBER 12, 2017

Cool name and branding. I like their branding. The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me. THAT brand has been around about 20 years from the “dot com” days. Simplified investing app. . “90% 90% of all Americans don’t have a retirement account.” They have raised.83

Samsung 69

Samsung Mobile User Experience Google 69

William Mills

SEPTEMBER 7, 2016

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. I suspect they do (or have done) a lot of work for Bank of America since they are based in Charlotte. We are here at Finovate Fall 2016 in the New York Hilton on Avenue of the Americas. Om Kundu and Mark Krofchik.

Mobile 40

Mobile Cards Fraud Data 40

William Mills

MAY 9, 2018

Our dedicated team of 37 professionals are in North America. We license the technology to HW vendors and brands. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. Ramirez is CEO of Beyond the Arc, Inc.

Security 40

Security Samsung Strategy San Jose 40

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

Marketing 78

Marketing Data Analytics Examples 78