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How important is a social media community in banking?

Abrigo

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Which banks and credit unions are doing social media well?

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Under Armour Cuts Full-Year North America Revenue Forecast

PYMNTS

With its aggressive use of social media as well as its popular sweat-proof clothing, Under Armour has fought an uphill battle to stand out in a space that has been dominated by Adidas AG and Nike Inc. Nike posted a 7 percent jump the quarter ended in May for North America revenue, while Under Armour sales dropped 3 percent.

America 129
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Building A DTC Men’s Personal Care Brand With eCommerce

PYMNTS

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos.

Branding 163
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NYC Summit To Tackle Lack Of Influencer Regulation

PYMNTS

It’s challenging that the industry that was built on trust is struggling with that trust,” said Erick Schwab, co-founder of Sylo, a third-party service that authenticates online audiences. As social media influencers are reaching mainstream status, they can ask for upwards of $22,000 per post. Sylo is sponsoring the event.

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Walmart’s Feeding America Campaign Encourages Omnichannel Giving

PYMNTS

Walmart isn’t exactly synonymous with humanitarian efforts, but in the age of socially conscious consumers and brand activism, it might just be good business to fight hunger with everything the multinational retailer has got. each — the average price of a meal in a local food bank — to Feeding America.

America 100
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As the U.S. Banking Sector Lags—Banking Brand Values Go Up

Bank Innovation

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Branding 170
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How SMBs Could Edge Out eCommerce Giants This Holiday Season

PYMNTS

13-14, online merchants in America and beyond are preparing for the earliest, most aggressive selling season ever. With more and more commerce going online, he said, it will also be increasingly important for sellers to process a higher number of returns and chargebacks and to quickly settle customer disputes.