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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Beautycounter Embraces D2C Innovation With Purpose

PYMNTS

No matter how innovative they are, companies still need to get paid. And not many companies this year have combined business model creativity with payments innovation more than Beautycounter. While all the innovations and the business awards are nice to have, Renfrew is most proud of her work as a beauty industry activist.

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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

“We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement. The BK North America team is constantly pushing into new territories and Whopper Dance on TikTok is one of these ideas.”. Consumer brands are signing onto the platform as well.

Branding 222
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How Video Games Are Helping Retailers Grow And Innovate

PYMNTS

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. This is only part of the innovation trend stemming from video games. As that happens, video games continue to attract big money, which will lead to more retail innovation.

Video 248
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Building A DTC Men’s Personal Care Brand With eCommerce

PYMNTS

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos.

Branding 163
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As the U.S. Banking Sector Lags—Banking Brand Values Go Up

Bank Innovation

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Branding 170
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Duffel Funding Round Adds Fuel To Travel Industry Innovation

PYMNTS

Details were scarce about the company’s new offerings, or how it views this particular brand of travel-industry disruption. Not only that, but 82 percent of travel companies innovate to combat the loss of customers, and 36 percent of travel companies expect innovations to decrease costs. Payments Cost.