Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

The Financial Brand

NOVEMBER 4, 2020

Banks and credit unions must stop playing around with this 'serious' social media option and adopt a systematic approach instead. The post Why Financial Institutions Need to Take LinkedIn Seriously in 2021 appeared first on The Financial Brand.

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social media Branding Marketing Strategies Marketing 43

PYMNTS

MARCH 12, 2020

Standard Chartered has launched a new “Banking as a Service” solution called nexus that will allow digital platforms, eCommerce operations, social media sites and ride-hailing companies to offer credit cards, loans and savings accounts under their own brand name, according to a release. .

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Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

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PYMNTS

APRIL 9, 2019

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and ad revenues continue to grow. percent by 2021. 2018 was a tough year for Facebook. Meanwhile, Facebook’s net digital ad revenue grew from 19.8 percent in 2017 to 21.8

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The Financial Brand

MAY 5, 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.

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Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology.

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Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. If your financial brand is planning on increasing its Facebook social spending in 2021, here are a few things you should know. Competitor Research.

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Social Assurance

JANUARY 22, 2021

2020 was a year that forced many financial brands to change habits. This trend held true for financial brands as well. With levels of online visitors expected to remain high in 2021, we’ve put together three web traffic trends for Financial Brands to watch in 2021. Increased First-Time Site Visitors.

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PYMNTS

MARCH 17, 2020

Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Visual search technologies could help eCommerce brands gain the edge they need to engage customers and — more importantly — make purchases.

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FICO

FEBRUARY 27, 2023

Nikhil Behl Vice President of Worldwide Marketing for FICO. Meet Our 2023 FICO Decisions Awards Judges Winners of 2021 FICO Decisions Awards Announced You can read more about our judges in this blog post. See all Posts chevron_left Blog Home expand_less Back To Top Related posts Meet The 2022 FICO Decisions Awards Winners!

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PYMNTS

DECEMBER 8, 2020

The marketing team at David’s Bridal might like to add to that lyric. Kelly Cook , David’s Bridal’s chief marketing and IT officer, said the idea for the program came from a corporate “jam session” to develop ideas for the brand and to further CEO Jim Marcum ’s direction for the company, which is more service-oriented.

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PYMNTS

OCTOBER 11, 2017

Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. Google, for instance, has its Midwest headquarters in the former Fulton Market Cold Storage building. Chicago, Illinois. Menlo Park, California.

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Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

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Compliance Marketing Report social media 15

PYMNTS

MARCH 11, 2020

This year we expect another year of market-leading growth. Noting that existing Carvana markets grew by 84 percent, he said, “The company’s four oldest markets each more than three years old grew by 50 percent and our oldest cohort of Atlanta grew by 18 percent. New Markets. In 2019, we increased GPU by $750.

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FICO

AUGUST 8, 2022

Vice President of Worldwide Marketing for FICO. Meet The 2021 FICO Decisions Awards Winners! Nikhil has over 15 years of e-commerce and technology experience and has worked at large established tech companies such as Hewlett Packard as well as numerous Silicon Valley startups. See all Posts. chevron_left Blog Home. See all Posts.

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South State Correspondent

MAY 31, 2023

What used to take $160 million in deposits to break even back in early 2021 now takes closer to $40 million. Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing. This data can make marketing and branch delivery more effective.

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Data Branch Strategies Strategy Mobile 195

PYMNTS

AUGUST 1, 2017

In its Messenger announcement at its 2016 F8 developer conference, the social media giant announced its instant messenger app would allow brands to develop their own chatbots inside the site for easier, more tailored consumer access. billion by 2021. ” Again adding value is key. . ” Again adding value is key.

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Social Assurance

DECEMBER 21, 2021

This noise can be challenging for financial brands like yours, that are looking for ways to connect with your target customers. But when you delve into the data analytics of how consumers engage with financial brands online, there are trends you can find. Is Instagram right for financial brands? With over 2.7 The answer is yes.

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PYMNTS

JUNE 10, 2019

One of the takeaways from the Platform Economy Playbook is that amidst tech innovations like artificial intelligence (AI) to help personalize clothing selection and speed up delivery and social media-powered commerce, customer service has become a differentiator. Digital platforms have also given the resale market a boost.

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PYMNTS

DECEMBER 21, 2020

Loyalty, she noted, is earned through a careful continuum of brand positioning and ultimately generating an emotional response among consumers whether they are shopping in store on online. The rewards market is a competitive one, said novae’s McCarthy, not just on the “earn” side of the equation, but on the “redemption” side, too.

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Social Assurance

NOVEMBER 16, 2021

Financial brands are uniquely positioned to remedy this pain with a key competitive advantage: their financial literacy programs. To leave your mark on your community, here are a few ways your brand can maximize its financial literacy program. There is a lot of competition vying for the attention of financial brand customers.

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Social Assurance

JUNE 12, 2020

Digital marketing is the key to reaching new customers. From social accounts to search results, if your brand can’t be found online, it’s harder to grow and expand your business. If you want to increase your sales and grow your brand faster, paid online promotions can drive results quickly. What Makes it Work?

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Social Assurance

DECEMBER 6, 2021

Sometimes I think we overthink LinkedIn instead of viewing the platform as another channel to highlight our brand, celebrate our culture and connect with people. The three roles are your Financial Brand, Lender (mortgage and commercial) and Leadership. Up first, your Financial Brand. WHY LINKEDIN FOR YOUR FINANCIAL BRAND.

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Social Assurance

SEPTEMBER 17, 2021

Digital listings help you drive traffic to your branches, increase your brand’s awareness, and offer more opportunities for your customers to find the information they need. These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic.

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Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. In early 2021, a customer approached a teller at Kennebec Savings Bank in Augusta, Maine, and asked to withdraw $20,000. If you want to develop trust on social media, you need to be there when your customers need you.”. Be authentic.

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Social Assurance

OCTOBER 7, 2020

Say hello to Sarah – our graphics and brand manager! She has been with Social Assurance since 2016 and is currently enjoying her favorite month of the year. What is your role at Social Assurance and what do you like most about your job? The post Employee Spotlight: Sarah Patrick appeared first on Social Assurance.

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Social Assurance

DECEMBER 17, 2020

With solutions that empower marketing, ignite community and enable sales, we have something for your entire financial brand. Now serving over 1,500 financial brands across the country, we have a lot of happy brands this holiday season! Empower Your Marketing with Our Marketing Platform. Request a Demo.

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Social Assurance

OCTOBER 13, 2021

And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Content is a thing.

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social media Strategy Marketing Strategies Marketing 15

Social Assurance

JUNE 15, 2021

Financial brands are truly are the heroes in their communities. These financial brands had to first develop an initiative – one that would help serve their local areas in a needed way. From volunteerism to donations, the contributions these financial brands made were remarkable. Do you feel connected to those around you?

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Gonzobanker

DECEMBER 22, 2020

Expect more cost-driven MOEs in 2021! This is a classic bank deal – one acronym buys another at a good price and plans to cut the hell out of cost while adding markets. Chris’ public posts including his playbook for dealing with COVID-19 were gobbled up on social media. Market cap in January: $19B. To all the I.T.

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Gonzobanker

DECEMBER 14, 2023

Merger of Equals Deal of the Year (Credit Union) – Spire Credit Union and Hiway Credit Union put 2+2 together to make a $4 billion institution in the Minnesota market. While Huntington is down like most bank stocks, the pain hasn’t been as severe, and Huntington doubled down on local markets in 2023 by consolidating business units.

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Independent Banker

DECEMBER 31, 2022

One of the biggest challenges is simply navigating market uncertainty related to Federal Reserve policy and the direction of the economy. Anita Drentlaw , CEO, president and CFO at $190 million-asset New Market Bank in Elko New Market, Minn. Anita Drentlaw, New Market Bank. By Beth Mattson-Teig. James Sills.

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Social Assurance

SEPTEMBER 23, 2021

TikTok is rapidly growing its user base and implementing a content strategy for this platform should be a growing priority for all financial brands. We’ll be reviewing the latest TikTok user report, highlighting which findings are relevant for you, and guiding your brand to build a TikTok content strategy. Social Media Today.

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PYMNTS

APRIL 15, 2020

Bialy also noted per reports, in part, “If our customer can process a cross-border transaction faster than their competitors, they have a huge market advantage.”. Indonesia reportedly has the highest online shopping adoption rate around the globe.

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PYMNTS

JUNE 29, 2017

billion people in the next four years and that the average app spend — including app-store purchases, advertising spend and, most importantly, commerce — will increase from around $379 per person today to $1,008 in 2021. In short, a lot of products come onto the market with big claims about changing the world. That’s an estimated $1.3

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