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Transformations In Social Media Commerce And Restaurant Technology 

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Social media platforms are aiming to harness their contextual commerce potential. 2019: The year Instagram rolled out in-app checkout for brands. TikTok , which is mostly a destination for users seeking short-form videos , is now looking to better monetize its service. All this, Today in Data.

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Why AI Is Social Media Fraud’s New Best Friend

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It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Digital Approaches Fuel Innovation For Clothing Retailers, Restaurants 

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In investments, social media-focused attire reseller Poshmark recently filed for an initial public offering , hoping to catch an IPO wave that saw massive first-day increases for DoorDash and Airbnb. 27 : Average number of minutes that active users spent per day on the Poshmark site in 2019. in the same period last year.

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Privacy And Personalization Clash For Retailers

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Retailers are facing a personalization paradox. Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. Other surveys reinforce the need for personalization at retail.

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Social Shopping Struggles With The Burden Of Potential

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Ask Amazon, which had to shutter its social shopping entry, Spark, after two years in July 2019. percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 Brand advertisers, it says, need to justify social media ROI.

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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

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New evidence of that — part of the broader trend of the existential changes in the world of brick-and-mortar retail, changes that are gaining more focus this month — comes from reports that stationery chain Papyrus is closing up shop. The chain had since expanded to some 260 or so retail locations. Brick-and-Mortar View. percent.

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2019: Big Payment, Commerce And Tech IPOs Loom On The Horizon

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But relatively high stock prices and access to more capital remain prime temptations, and there is little doubt that 2019 will bring more than few exciting — and telling — IPOs. Among the most anticipated are IPOs that will impact the mobility-as-a-service and ride-hailing ecosystems, social media, and data analytics.

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