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Transformations In Social Media Commerce And Restaurant Technology 

PYMNTS

Social media platforms are aiming to harness their contextual commerce potential. 2019: The year Instagram rolled out in-app checkout for brands. TikTok , which is mostly a destination for users seeking short-form videos , is now looking to better monetize its service. All this, Today in Data.

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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth.

Branding 221
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Super Saturday Pulls In Record-Breaking $34.4B In Retail Sales

PYMNTS

21, the last Saturday shopping day before Christmas 2019, has been confirmed as the single biggest retail sales day in U.S. According to retail research firm Customer Growth Partners, consumers on Super Saturday spent a total of $34.4 billion and that exceeded 2019 Black Friday sales by 10 percent.

Retail 186
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Social Shopping Struggles With The Burden Of Potential

PYMNTS

Ask Amazon, which had to shutter its social shopping entry, Spark, after two years in July 2019. percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 Brand advertisers, it says, need to justify social media ROI.

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Privacy And Personalization Clash For Retailers

PYMNTS

Retailers are facing a personalization paradox. Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. That’s where brands can use the entire data stream, those digital footprints that their customers are leaving.

Retail 202
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Retail Reset: Sharpening The Sharper Image Brand

PYMNTS

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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Deep Dive: Visual Search As The Next Retail Battleground

PYMNTS

eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries.

Retail 143