Digital 3.0 At The Intersection of Livestreaming And Retail
PYMNTS
JULY 22, 2020
From a shopper’s perspective, the experience is simpler: They download the app to watch a show based on a seller’s invitation or open the app to browse shows by category. Currently, there are 10 categories; Li hopes to expand to 20 or 25 as the user base expands.
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