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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Back in 2015, Brazil led the world in fan football-related injuries. More private security was brought in and fights increased. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The public laughed.

Branding 195
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Delivery Time And Brand Packaging Can Secure Customer Loyalty

PYMNTS

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. In 2015, 60 percent claimed that brand packaging affected their perceptions versus 68 percent in 2016.

Branding 100
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The Security Threat Of Bank-FinTech Collaboration

PYMNTS

When the data of 15 million T-Mobile customers was stolen in 2015, the mobile firm’s CEO immediately went into damage control mode. T-Mobile executives had to allocate time and resources to protecting the brand. Rather, a hack at its credit reporting vendor Experian led to the data breach. Even so, the damage had been done.

Security 192
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Bitcoin Daily: Blockchain Exec Pleads Guilty To Securities Fraud; Investor Hits BitMex Crypto Exchange With $300M Lawsuit

PYMNTS

The CEO of Shopin, a blockchain-powered startup, has pleaded guilty to securities fraud related to $42.5 Eyal was accused of lying to investors in the coin offering and saying that Shopin had associations with major brands and retailers when it did not. million in an initial coin offering, according to a report by Reuters.

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Lookiero Shopping Service Secures $19M In MMC-Led Round

PYMNTS

Founded in 2015 by Spanish entrepreneur Oier Urrutia, the company uses algorithms to provide users with a personalized online shopping experience. Lookiero’s inventory includes more than 150 European brands, with the platform shipping more than three million items of clothing this year to seven European countries.

Security 122
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PingPong Secures Payment License From Luxembourg Government

PYMNTS

The EU’s PI licensing requirements are especially stringent, with strict requirements on PI infrastructure, shareholder qualifications, Know Your Customer (KYC) and AML policies and information security programs. To date, only 10 companies have obtained the license in Luxembourg.

Security 129
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Visa: EMV Cuts Card-Present Counterfeit Fraud By 80 Pct

PYMNTS

Merchants who have upgraded to chip technology saw a decrease of 80 percent in counterfeit fraud dollars in September of 2018 when compared to September of 2015. has grown from 159 million in 2015 to 511.1 That’s an increase of 221 percent since September of 2015. Also, total counterfeit fraud dollars went down by 48 percent.

Fraud 251