For Better Or Worse, Customer Service IS The Brand
PYMNTS
JULY 26, 2017
A good product at a good price: that used to be the recipe for a good brand. But a third ingredient in retail is quickly overshadowing those bastions of success, and that is customer service. Consumers want a seamless shopping experience, and if they don’t have one, they want someone to make it right post-haste. Brand value.
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