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Cereal Makers Aim To Move From Sweet Tooth To Healthy Profit

PYMNTS

So get ready for quirky marketing, quirkier products, retro strategies and decidedly futuristic pricing as the business contends with a downturn. cereal market has lagged recently, with a slight uptick in 2019. Nutritional content is a primary concern for new product development in mature markets such as North America and Europe.

Trends 160
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With ‘Cryptokicks’ Application, Nike Signals It May Be Launching Its Own Currency

PYMNTS

The application was filed on April 19, and in it the company also describes a potential digital currency, and how it would be used online. Any competitors in the market who want to challenge the application have 30 days to do so. Footwear giant Nike has submitted an application to trademark the term “cryptokicks,” according to reports.

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Ant Financial Buys WorldFirst In $700M Deal

PYMNTS

Since launching in 2004, the publication noted that the company has transferred $90 billion for customers. “The Quin added that WorldFirst will maintain its brand under the deal. It is also the first big push by Ant to enter the U.K. Alipay, its digital payment service, is accepted at some merchants in the U.K., noted the report.

Report 150
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Singapore Enterprise Buys TGI Friday’s; Capgemini Acquires Altran 

PYMNTS

The TGI Friday’s brand will continue in India following the ownership change, The Economic Times reported on Monday (Sept. Universal Success Enterprises was founded by Prasoon Mukherjee in 2000 and started investing in India in 2004 with the creation of Kolkata West International City, a 377-acre township in Howrah.

Taxes 108
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How Madewell Is Growing Up, And Reshaping Its Parent Firm

PYMNTS

When J.Crew notched 1 percent same-store sales growth last month, it was a cause for celebration – particularly for a brand that has been somewhat stalled for the last several years. Once ascendant among young working professionals, the brand has boosted its efforts to keep up with the times. Crew since its glory days back in 2004.

Branding 100
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Uber of X: greenRush is The Uber of Cannabis

PYMNTS

Not until 2004 did cannabis become legal for non-medical use in certain areas of the country. One company that’s looking to capitalize on the cannabis market is startup on-demand delivery company greenRush. One of their biggest ventures was an online platform aggregating New Years Eve parties across the globe.

Las Vegas 140
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5 Lessons Using Bank Customer Lifetime Value Data

South State Correspondent

We have discussed the importance of the CLV metric HERE , or bankers can look up our favorite academic paper on the topic “ Counting Your Customers Research Paper 2004 ” by Fader, Hardie, and Lee at Wharton. Lesson 1: Better Optimize Your Marketing Dollars For Cumulative Lifetime Value. Yet, it happens every day.

Data 195