Remove products savings-accounts term-deposit
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Cross-Selling and Upselling – 2 Drivers of Relationship Profitability

South State Correspondent

In two previous articles ( here and here ) we discussed how loan size and loan term affect the profitability of commercial loans. In a future article we will discuss how community bankers may structure their commercial loan products to maximize cross-selling and upsell opportunities. In banking, those numbers are markedly different.

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How Banks Can Better Use Grid-Based Pricing

South State Correspondent

However, grid-based pricing can also be used to increase deposit balances. The average borrower does not calculate their cost of borrowing and return on deposits on the economic value as determined by fund transfer pricing (FTP). Banks can then measure the economic value obtained from each product separately.

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3 Rules to Getting Your Deposit Promotion Right

South State Correspondent

In our industry, many banks need to put more thought into the science and strategy of deposit promotions. This is, unfortunately, occurring as the number of deposit promotions is approaching a near-term high, and banks are throwing away money like an untargeted ad campaign. The same is true for deposit marketing.

Strategy 195
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Here’s How Some Banks and Credit Unions Are Growing Deposits

Gonzobanker

To develop an effective, low-cost deposit growth strategy, take some tips from the high performers. Deposit retention and growth is strategic priority #1 in the banking industry today. But although financial institutions need a long-term strategy for a near-term challenge, playing the “rate game” is a race to the bottom.

Strategy 158
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Use This Hack to Grow Commercial Bank Deposits

South State Correspondent

Seasoned bankers call it “The Distributor Tactic,” and it is a little-discussed technique used for ages in banking to speed up the sales cycle to land commercial bank deposits and treasury management accounts faster. A banks increase cross-sell, commercial bank deposits grow.

Metro 195
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Bank Value: Here is a Better Way to Calculate and Manage

South State Correspondent

The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. All customers are not the same, nor are all products. The problem isn’t in the concept but in the process.

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New Lottery-Linked Savings Accounts Are Fun … And Growing

PYMNTS

A New York-based startup is shaking up the stodgy world of banking by offering customers a chance to win prizes as an incentive to save money. Adam Moelis , co-founder and CEO of Yotta Savings , told PYMNTS that the idea of rewarding savers makes sense, given how much people love to play the lottery but struggle to sock money away.

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