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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Digital Deliverance For Financial Content.

Study 196
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For Millennials, Traditional Banking Is Not Anathema

PYMNTS

Turns out millennials are not the different-kind-of-banking-breed some had thought. It also turns out the much-vaunted social media generation is less inclined to use social media than you’d think. Though the exchange of cash via social media has yet to gain traction, it is not the case with other methods.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. An AI-Powered Visual Shopping Experience For Millennials, Gen Z.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

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AI’s Place In The $50B RV Market

PYMNTS

Technology and social media company Facebook is also growing more involved in the sharing economy. Why Travel Firms Need To Cater To Millennial Payment Preferences. Millennials have a different take on travel than previous generations. About The Playbook.

Marketing 132
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A new digital bank needs a new customer service experience

Insights on Business

Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. These younger customers have big expectations for experience: “The customer of the future is all digital, hyper connected. IBMFintech Twitter.

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The Buyers: Teen Retail Engagement

PYMNTS

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. In this study, teen-focused retailers were analyzed to learn more about this group of shoppers.

Retail 127