PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. A smaller number, 15 percent, are 35 and older. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

MAY 16, 2018

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered. Fashion Through Social Tagging.

social media 101

social media Trends Customer Experience Study 101

The Financial Brand

JUNE 3, 2021

Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend. The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

social media 40

social media Marketing Banking Trends Analysis 40

PYMNTS

SEPTEMBER 23, 2019

In the September Credit Union Tracker , PYMNTS explores the latest in the world of CUs, including friction between CUs and the ABA, the increasing importance of social media for member engagement, and how CUs are regaining their personal touch in an increasingly digital world. Deep Dive: How CUs Leverage Social Media.

social media 157

social media Trends Michigan United States 157

Bank Innovation

JANUARY 22, 2019

Apple Pay was trending across social media today on news the payment option will soon be accepted at Target, Taco Bell and other major U.S. According to Apple, 74 of the top 100 U.S. merchants now accept Apple Pay. The company touted the service’s ease of use, security and speed at the register. But […].

Apple 170

Apple Trends Retail social media 170

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

social media 31

social media Trends Branding Video 31

PYMNTS

DECEMBER 17, 2020

Right now, there’s only an iOS version of Shop Party available, and the video sessions are limited to 5 people and the 1,000+ brands currently available on Verishop.com — but retail watchers predict this Zoom call with a buy button trend has only scratched the surface. Shop Party for the win!” New Uses For Existing Tech .

Trends 203

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CB Insights

JULY 22, 2022

Underwriting data platforms collect third-party alternative datasets, such as social media, public records, and demographic information. The post Market Trend Report: Underwriting Data Platforms for P&C Insurers appeared first on CB Insights Research. What are underwriting data platforms? First name. Company name.

Trends 48

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Paid social is paid advertising on social media platforms. Artwork by Oatawa/Getty Images.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

The Financial Brand

SEPTEMBER 14, 2021

Splitting social outreach from marketing was step one. The second was hiring media professionals who know how to tell a story — every day. The post How PenFed Generates Real ROI With Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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social media Banking Trends Analysis Trends 31

Abrigo

JANUARY 4, 2023

Crypto market a perfect environment for fraud. There are several reasons why cryptocurrency markets allow fraud to flourish: There is no bank or centralized authority to flag suspicious transactions and attempt to stop fraud before it happens, as there is with fiat currency. Growing popularity. Top 10 crypto scams.

social media 195

social media Fraud cryptocurrency Trends 195

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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social media Fintech Branding Trends 46

SWBC's LenderHub

SEPTEMBER 15, 2015

Social media is everywhere, and everyone is using it; it is a part of everyday life. People use it to keep up with trends, find out news and celebrity gossip, keep up with family and friends, and to show others what they have been doing in their lives.

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social media Video Trends Online 60

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. How Does This Trend Shape Retail? Capturing Gen Z.

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social media Report Study Trends 155

William Mills

OCTOBER 15, 2021

HubSpot’s INBOUND 2021 Conference was an exciting three-day event where our team heard from some of the top industry leaders in marketing and business about current and future trends. The sessions offered an understanding of topics ranging from email marketing, SEO, social media advertising and much more.

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social media Marketing Conference Trends 73

The Financial Brand

FEBRUARY 27, 2019

Smart financial marketers are tapping influential social media voices to build their brands. Should you be next to leverage the influencer marketing trend? The post Financial Marketers Build Banking Brands Piggybacking on Social Media Power Users appeared first on The Financial Brand.

social media 31

social media Branding Marketing Trends 31

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

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social media Company Online Report 50

PYMNTS

AUGUST 23, 2019

In other markets, the rise of marketplaces is giving old organizations new perspective. For more on this and other news in the platform economy, visit the Playbook’s News and Trends section. That’s where AI can come in, says Lihi Pinto Fryman, co-founder and chief marketing officer for visual AI software-as-a-service company Syte.

Millennials 165

Millennials Trends Meeting social media 165

Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. Facebook advertising , in particular, has undergone some innovations and, with its usage only growing more popular , it’s important to be up-to-date on its latest trends.

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The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

Trends 38

Trends Marketing Branding social media 38

PYMNTS

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. The value of earned media grows – and everyone wants to grab control of it. Content strategy.

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Trends social media Strategy Data 115

Abrigo

MARCH 8, 2024

In 2024, we face sophisticated schemes exploiting both technology and social engineering to target unsuspecting customers. This discussion highlights recent trends in wire fraud and offers strategies to protect both clients and institutions. Understand that scammers are professionals. There are no accidental targets. Spread the word.

Fraud 195

Fraud Technology Trends Training 195

Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist. Build awareness.

social media 40

social media Strategy Marketing Marketing Strategies 40

William Mills

DECEMBER 16, 2021

FOMO is a powerful social force that compels people to join in on popular trends and experiences. While FOMO as a concept predates social media, feelings associated with it have grown more intense with the rise of these platforms.

social media 70

social media Strategy Trends Capital 70

Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

OCTOBER 21, 2019

The move comes amid growth in the larger maternity market, however, with sales of that apparel expected to reach $7.7 Growing number of working pregnant women and increasing demand from developing regions are the basic factors that will boost the maternity apparel market,” that report said. Larger Trends.

Trends 101

Trends Retail social media Online 101

Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. These reviews will still remain a key factor… for now.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

PYMNTS

MAY 16, 2019

Across the European Union (EU), technology providers and social media platforms are increasingly playing a bigger role in the Open Banking ecosystem. Social Media Sites and Payment Innovations Under PSD2 and GDPR. Social media sites are tightening their grip on payments as PSD2 opens the door for third-party companies.

social media 161

social media Compliance Innovation Data 161

PYMNTS

AUGUST 10, 2018

The California-based social media giant recently filed a patent describing a messenger bot that enables users to pay for items, and can understand and reply to users’ requests, according to reports. To read more on these stories and other headlines from around the space, check out the Tracker’s News and Trends section.

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Trends Payments social media Online 100

PYMNTS

NOVEMBER 14, 2019

Luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. . The plan is to create a space that mixes physical with digital.

social media 110

social media Retail Branding Trends 110

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. As we dive into this year, here are some social trends to keep in mind. Download Marketing and Compliance Report.

social media 15

social media Trends Video Branding 15

PYMNTS

DECEMBER 11, 2019

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Technology and social media company Facebook is also growing more involved in the sharing economy.

Marketing 132

Marketing Millennials social media Case Study 132

PYMNTS

DECEMBER 15, 2016

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. It makes sense then that Sephora in particular has been sitting pretty on social media and showing face as the third-most popular way to purchase beauty items. percent.

Millennials 100

Millennials Marketing social media Survey 100

PYMNTS

SEPTEMBER 27, 2018

While some players look to stand out with new takes on mobile order-ahead, others are simply trying to get in on the trend. The app features digital, shareable gift cards, loyalty points and rewards, and social media connection. Around The Mobile Order-Ahead World. For the full story, download the Tracker. About The Tracker.

Trends 128

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Independent Banker

MAY 31, 2022

In April, ICBA won an Association Trends 2022 TRENDY Award for a social media initiative opposing plans that would require community banks to report additional customer account information to the Internal Revenue Service. ICBA’s award-winning #KeepMyBankingPrivate campaign opposed IRS bank customer data reporting.

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social media Data Community Bank Community 91