Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market. Leveraging social media, Gentle Monster started to get traction.

Innovation 195

Innovation social media Branding Marketing 195

Gonzobanker

JANUARY 4, 2022

These fintech and banking trends should be on financial institutions’ radar in the year ahead. This list of top banking and fintech trends for 2022 won’t tell anyone anything they haven’t already heard about. what trends should be on their strategic priority list for the coming year. Trend #1: The Great Overdraft Overhaul.

Trends 190

Trends Fintech social media Strategy 190

PYMNTS

DECEMBER 17, 2020

The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. While Shop Party is designed to be a social shopping experience, it is only the latest iteration of a broader trend that is seeing the increased use of live-streamed video to motivate consumers.

Trends 203

Trends Video social media Los Angeles 203

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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social media Trends Branding Video 31

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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social media Fintech Branding Trends 46

Abrigo

MARCH 8, 2024

In 2024, we face sophisticated schemes exploiting both technology and social engineering to target unsuspecting customers. This discussion highlights recent trends in wire fraud and offers strategies to protect both clients and institutions. Understand that scammers are professionals. There are no accidental targets. Spread the word.

Fraud 195

Fraud Technology Trends Training 195

Independent Banker

MAY 31, 2022

In April, ICBA won an Association Trends 2022 TRENDY Award for a social media initiative opposing plans that would require community banks to report additional customer account information to the Internal Revenue Service.

social media 91

social media Data Community Bank Community 91

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Engaging Followers.

social media 42

social media Tools Marketing Strategies Marketing 42

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. As we dive into this year, here are some social trends to keep in mind. Going Live and Video Content.

social media 15

social media Trends Video Branding 15

Abrigo

JULY 13, 2023

A scam usually begins with online contact via social media or dating apps. Many victims are lonely or isolated and don’t understand cryptocurrency markets. The goodwill your institution will gain in the community will be invaluable. Today’s pig butchering scams usually involve investment schemes and cryptocurrency fraud.

Fraud 195

Fraud cryptocurrency Training social media 195

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience.

social media 40

social media Tools Marketing Strategies Marketing 40

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

social media 150

social media Lending Community Community Bank 150

Independent Banker

AUGUST 31, 2022

Social payments methods like Venmo and Cash App continue to grow in popularity, and the data is there to prove it, creating an opportunity to give customers what they want: 24/7 access to cashless, P2P and mobile transactions. So how do social payments fit in community banks’ long-term future? The community bank opportunity.

Capital 94

Capital Payments social media Community Bank 94

PYMNTS

JANUARY 13, 2021

The social media-focused platform company’s business model is simple: it’s a retail destination for consumers looking to sell their second-hand apparel and other goods or pick up desirable designer items for fraction of the price. Unique to Poshmark are social media aspects like the ability to share “likes” on favored items. “We

social media 169

social media Trends Retail Millennials 169

South State Correspondent

APRIL 3, 2023

Recent bank failures hurting public perceptions, the current market trends of higher rates, Quantitative Tightening, digital banking, social media, and a flight to safety have increased the difference between model and observed liability durations. This reduces the duration of these non-maturity deposits.

social media 195

social media Community Bank Analysis Training 195

PYMNTS

MAY 26, 2017

Fortunately, it appears the recreational market is getting some much-needed innovation to help organizations and associations process payments and participant registration. By some accounts, the recreational activity market is valued at over $250 billion each year. Better Payment Options, Better Community Connections?

Marketing 115

Marketing Payments Community Millennials 115

PYMNTS

MAY 25, 2017

Meanwhile, new features were added to Net Element’s Aptito POS and mPOS products to help restaurants manage reservations, payroll and social media, among other functions. . Reinventing the Recreation Market. To download the May edition of the PYMNTS.com Payments-as-a-Service Tracker™ click the button below…. About the Tracker.

System 124

System Community Payments Report 124

Abrigo

MAY 5, 2022

Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S. or largely focused on the domestic banking market. Main Street Banking: A Podcast for Community Bankers 8. So here’s your head start on finding some banking podcasts that might work for you.

Community 195

Community Lending Maine Resources 195

Perficient

JULY 31, 2020

First of all, big kudos to first responders such as doctors, nurses, police, front-end-shop staff, and mental health workers for keeping your communities running during these troubling times. At the same time, my heart felt condolences for anyone who has lost a loved ones during this time.

Data 354

Data Analytics Strategy social media 354

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. The retailer also plans to team with Facebook on brand curation starting next year — “identifying and engaging with brands that have built a strong online community on the social media platform.”.

Branding 101

Branding Retail social media Houston 101

PYMNTS

NOVEMBER 4, 2020

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. Per New York Times reporting , the social media titan’s core users are up 12 percent from a year earlier, with more than 1.82

social media 176

social media New York Report Branding 176

Lex Sokolin

OCTOBER 21, 2020

Our communities and networks have become increasingly digital. This is not a temporary change, but an acceleration of an underlying trend in adoption and bandwidth. That means that our physical communities are also our digital communities. They are paying for community?—?admission They are venues and marketplaces.

Community 52

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The Raddon Report

SEPTEMBER 4, 2014

The popularity of social media is undeniable. Just five years ago, the primary function of social media was community building. Today, social media has evolved to include customer service outreach, brand awareness, and new customer lead generation.

social media 18

social media Google Trends Community 18

CB Insights

DECEMBER 16, 2021

In 2021, Facebook became Meta, NFTs came to dominate media discussion, and companies increasingly adopted omnichannel marketing models. The Creator Economy Market Map. Client Research] Content Moderation Tech Is Not Just For Social Media. Client Research] Content Moderation Tech Is Not Just For Social Media.

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social media Retail Branding Trends 57

Social Assurance

AUGUST 12, 2014

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. In the 90’s we used email much like many use social media today. Social media has begun to take much of the same course.

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social media Community Conference Florida 21

PYMNTS

FEBRUARY 24, 2017

With the payments-powered platform space constantly evolving as new technology and customer demands impact the market, providers are finding strength in numbers and forging new partnerships and relationships in order to offer the most complete solution possible. About The Tracker.

social media 124

social media Report Community Groups 124

PYMNTS

JANUARY 13, 2020

During a recent high-energy PYMNTS discussion with Karen Webster, Lanman talked about the value ClassPass brings to the modern health and wellness market, and the lessons the company has learned along the way — lessons that can be applied to other operators in the digital realm. Clinic Trend. One reason for all of that?

Retail 146

Retail Houston social media Trends 146

PYMNTS

AUGUST 28, 2017

What began as a user-driven, community-based virtual swap shop has grown into a more centralized “buy and sell” locale that the platform is really pushing. The social media giant says it is testing the feature with hopes of rolling it out fully in the future, maybe with deals from other third parties too. Hello, Aloha.

social media 115

social media Trends Video Mobile 115

PYMNTS

MARCH 23, 2020

But like global supply chains, the travel industry, the stock market and the concept of going out, the outbreak of COVID-19 worldwide has messed up that once perfectly good slogan. Lots of people are Netflixing — but the “and chill” part as it applies to the social/romantic side of Netflix? and mingle in others.

social media 173

social media Google Groups Video 173

PYMNTS

JANUARY 10, 2020

Standing out in this market can be difficult for the hospitality services looking to claim millennials’ travel dollars, though, as it can be tough to create a reputation as a convenient, quick, digital-first, social media-savvy travel option when every company is looking to do the same. Market Growth and Opportunity.

Millennials 131

Millennials social media Mobile Payments 131

ABA Community Banking

MARCH 4, 2024

The popular app is where Gen Z goes for trends, news and even financial advice. Here’s how some banks are using TikTok and platforms like it for education. The post Time to TikTok? appeared first on ABA Banking Journal.

Trends 98

Trends social media Video Community Bank 98

PYMNTS

OCTOBER 21, 2020

Similar trends were seen in other categories like arts and crafts and even board games.”. It has also done a solid job of staying in touch with its audience during the pandemic with contests and other community outreach programs as it capitalizes on retail partnerships including marketplaces like Amazon, Target, and Walmart.

Nebraska 142

Nebraska social media Retail Marketing 142

Independent Banker

OCTOBER 28, 2014

In a world where information can be the most valuable currency, community banks are gathering more of their internal data. a bank software provider in Cedar Park, Texas, most community banks gather data well for reporting purposes. says most community banks are gathering, monitoring and reporting data well from core areas.

Data 88

Data social media Community Bank Community 88