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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Big Tech Compliance Tracker: Facebook Disables Some Instagram, Messenger Functions In Europe; Amazon Delays Merchant Fulfillment Fee Increases

PYMNTS

Here’s the latest news from companies in the technology industry, which are coming under increasing scrutiny from officials and criticism from competitors. Attorney General Paxton’s ad tech claims are meritless, yet he’s gone ahead in spite of all the facts,” a Google representative noted, per the Texas Tribune. In October, the U.S.

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Restaurant Business Serves Up Mixed Plate For 2020

PYMNTS

The restaurant business is: a) healthy for 2020 or b) apprehensive about technology. The 2020 outlook report from the National Restaurant Association was released today and it paints a picture of an industry dealing with the countercurrents of solid consumer spending and disruptive technology. All of the above.

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Vans Skates Into LA With Community-Driven Concept

PYMNTS

The brand is well-known for using its community of skateboarders for design ideas and marketing. store opening signifies a new Vans chapter as we continue our mission and commitment to being community- and experience-focused,” said Carly Gomez, VP of marketing, Americas at Vans. Our downtown L.A. “Downtown L.A.

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For Big Tech, Antitrust Scrutiny Deepens

PYMNTS

At the Monday press conference, Arkansas Attorney General Leslie Rutledge said the AGs, across political parties and demographics, stand together to “protect the free market, protect competition and … the American consumer … against this online, search engine juggernaut.”. It is an investigation to determine the facts.

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Deep Dive: QSRs Find Their Voice

PYMNTS

The market value from quick-service restaurants (QSRs), fast food chains, drive-thru establishments and deliveries is estimated to be worth $273 billion. Technology plays a critical role in keeping this market thriving by connecting consumers with their preferred fast-casual, fast food and QSR restaurants.

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